Pacsun is making a bold move into high-fashion territory with the launch of the Pacsun x Formula 1® x WILDSIDE collection, a high-energy collaboration that blends the world of motorsport with avant-garde fashion. Debuting at the Formula 1 Heineken® Silver Las Vegas Grand Prix 2024, this exclusive capsule merges Pacsun’s streetwear influence with the precision and performance-driven culture of Formula 1®, while incorporating the daring artistry of designer WILDSIDE, marking his first-ever Formula 1® collection.
The partnership with WILDSIDE and Formula 1® represents a significant leap for Pacsun, known for its ability to fuse art, sport, and fashion in innovative ways. By tapping into the high-performance world of Formula 1® and collaborating with an emerging fashion icon like WILDSIDE, Pacsun is able to offer its community a unique, luxury fashion experience that remains accessible and authentic.
“At Pacsun, innovation is at the core of everything we do,” said Richard Cox, Chief Merchandising Officer at Pacsun. “By aligning with cultural powerhouses like Formula 1® and collaborating with creative minds such as WILDSIDE, we’re able to provide our audience with unparalleled fashion experiences. This collection offers a rare opportunity to engage with luxury in a way that feels real and attainable.”
The Pacsun x Formula 1® x WILDSIDE collection features 21 pieces of premium menswear that blend streetwear style with the sleek, high-energy vibes of Formula 1®. The capsule includes a range of apparel, from t-shirts and hoodies to tech pants, shorts, pullovers, and accessories like caps and bucket hats. Created with high-quality materials such as jersey knits, brushed French terry, tricot, gabardine, and nylon, the collection combines luxury with practicality. Prices range from $50 for t-shirts to $150 for jackets, available in sizes S-XL.
The collection was first previewed at ComplexCon Las Vegas last weekend, generating buzz ahead of its official debut at the Las Vegas Grand Prix. Event attendees will have the chance to be among the first to shop the collection at the F1 Fan Zone and the official Formula 1® shop at The Venetian. The collaboration also aligns with Pacsun’s broader partnership with Formula 1®, showcasing the brand’s continued presence in motorsports with a dedicated 2024 F1 Las Vegas Grand Prix Collection.
This limited-edition collection celebrates Pacsun’s commitment to pushing the boundaries of contemporary fashion and its deepening connection with the high-octane world of Formula 1®.
