PUMA and McLaren Turn the 2026 Season Kickoff Into a Global Fashion Moment
Formula 1 has always been synonymous with speed. However, in 2026, it also embraces style—and accessibility.
When the McLaren Mastercard Formula 1 Team revealed its 2026 livery live from Bahrain on February 9, PUMA made sure the excitement extended beyond the paddock. The global sportswear leader turned the unveiling into a global festivity, organizing immersive viewing parties in Las Vegas, London, and Jakarta—bringing fans closer to the action than ever before.
Inside PUMA flagship stores, the atmosphere felt more like a race weekend than a retail space. Fans came together to watch the livestream in real time, get an up-close look at the McLaren show car, and shop the latest McLaren Racing x PUMA collections. In Las Vegas and London, exclusive events with limited capacity transformed the reveal into a collective cultural experience—complete with curated snacks, unique merchandise, and a week-long in-store showcase of the MCL40 for those who couldn’t catch the live event.
This was a clear message: motorsport fandom has evolved from being passive. It’s now an experience.
Race Day, Reimagined for the Street
Timed to coincide with the unveiling of the livery, PUMA has introduced its inaugural McLaren Racing Replica Collection, transforming the precision of race day into fashionable attire.
Bathed in McLaren’s signature papaya and black color scheme, the collection reflects the apparel worn by both drivers and pit crews from the McLaren Mastercard F1 Team and the Arrow McLaren IndyCar Team. Picture sleek polos, eye-catching tees, BB caps, and a modern twist on the classic bomber jacket—each item fusing performance legacy with a street-savvy vibe.
The campaign is led by Formula 1 stars Lando Norris and Oscar Piastri, while IndyCar racers Pato O’Ward, Nolan Siegel, and Christian Lundgaard bring the energy to the U.S.—highlighting McLaren’s international reach.
The launch occurs in stages: fan favorites like replica polos, tees, and caps were released first, followed by the much-anticipated bomber jacket. A subsequent wave will broaden the collection with hoodies, softshell jackets, beanies, and driver-specific headgear, offering fans numerous ways to “Race Louder” throughout the season
Where Sport Meets Culture
The global livery activations and the Replica Collection together represent more than just a fresh race car design. PUMA and McLaren are transforming the way fans connect with motorsport—elevating launches to live cultural experiences and making team apparel fashionable.
In 2026, backing your team goes beyond simply watching on Sunday. It involves being present—in papaya and black, at flagship stores, in cities worldwide—prepared for the lights to go out.
Trailblazers Reunite: Merrell x Gramicci Reimagine an Icon for a New Era of Outdoor Culture
When two pioneers of outdoor culture come together, the result is never just another product drop—it’s a moment. This fall, Merrell and Gramicci, brands born just a year apart in the early ’80s, unite to reinterpret one of hiking’s most beloved silhouettes: the Merrell Moab.
Launching October 24, 2025, the Merrell Moab 2 Siren x Gramicci arrives in two striking colorways—Dark Earth and Citron—and with it, a fresh perspective on what outdoor footwear can be in 2025. It’s a collaboration that doesn’t just nod to heritage; it actively reshapes it.
Two Originals, One Trail
Merrell was founded in 1981 with a simple but powerful belief: being outside makes life better. Over the decades, that ethos has translated into some of the most recognizable footwear in the world. The Moab—often called the world’s best-selling hiking boot—became a gateway for millions into the outdoors. Reliable, comfortable, and unfussy, it earned icon status the old-fashioned way: one trail at a time.
Gramicci, founded in 1982, emerged from a very different—but equally influential—corner of the outdoor world. Born in the climbing counterculture of Yosemite, the brand rewrote the rules of performance apparel. Its gusseted shorts and integrated webbing belts weren’t just design quirks—they were movement-driven innovations that climbers genuinely needed. Over time, that technical authenticity leapt from crags to city streets, becoming a staple of global streetwear culture from California to Tokyo.
Now, these two legacies intersect.
At the heart of the collaboration is a thoughtful remix of Merrell’s Moab 2 Siren. The design pairs the trusted comfort and traction of the Moab 2 midsole and outsole with a reinterpreted Siren Web upper—introducing a layered, expressive aesthetic that feels equally at home on a rock face or a downtown sidewalk.
The result is a shoe built for versatility: trail-ready yet style-forward, rugged but refined. It doesn’t force you to choose between performance and personality. Instead, it reflects how people actually move today—between nature and city, between subcultures and mainstream, between heritage and innovation.
From Counterculture to Cultural Currency
Gramicci’s influence has always been rooted in the “raw, messy and real” side of the outdoors. It wasn’t born in a corporate design lab, but in a Ventura garage, shaped by climbers who valued freedom of movement above all else. That spirit of functional rebellion remains central to the brand’s DNA.
There’s something fitting about that phrase—raw, messy, real—at a time when outdoor culture is expanding beyond traditional definitions. Today’s explorers might summit peaks one weekend and skate city streets the next. They value authenticity but reject rigidity. They want gear that performs—but also tells a story.
Own the Night: SNIPES and Saucony Light Up the Streets with “City Lights”
When the sun goes down, the city doesn’t sleep—it glows. Concrete turns cinematic, steel beams hum under neon, and movement becomes spectacle. It’s in that electric in-between—where sport meets street and performance meets personality—that SNIPES and Saucony unveil their latest collaboration: the “City Lights” collection.
More than just a sneaker drop, City Lights is a love letter to urban motion. And it comes with a challenge: don’t just walk through the city—run it, own it, and shine in it.
Running Heritage, Rewired
Saucony, founded in 1898 and often dubbed the “Original Running Brand,” has spent more than a century refining the art of forward motion. From cutting-edge cushioning systems to race-day staples, its reputation is built on performance.
SNIPES, on the other hand, was born in 1998 from street culture’s beating heart—hip-hop, basketball courts, soccer pitches, and dance floors. What began as a single store has grown into a global force with more than 800 locations across Europe and the U.S., known for exclusive drops and deep community roots.
With City Lights, the two brands collide in the best way possible. Performance heritage doesn’t just coexist with street culture—it accelerates it. Available exclusively at SNIPES, the City Lights collection reimagines two Saucony silhouettes in high-voltage colorways designed to command attention after dark.
The lineup includes:
- Saucony Ride Millennium (Men’s, $110) – available now
- Saucony ProGrid Omni 9 (Men’s, $155) – available now
- Saucony Ride Millennium (Women’s, $110) – coming soon
Each pair pulses with reflective neon detailing engineered to catch and throw back light as the wearer moves. Under streetlamps, headlights, or warehouse strobes, the sneakers transform—turning every stride into a flashpoint. They’re not just worn; they’re activated.
To bring the concept to life, SNIPES and Saucony tapped parkour athletes Travis Nguyen, Ramcis Valdez, and Chloe Reynolds—three movement artists who treat the city as both playground and proving ground.
Pacsun’s Spring 2026 Campaign Is a Love Letter to Gen Z—Straight from Rio
Sunlight spills over tiled steps. Music drifts through open-air markets. Waves crash along Ipanema as a new generation moves—confident, connected, completely themselves. For Spring 2026, Pacsun heads to Brazil to capture exactly that energy, delivering a campaign that feels less like a fashion shoot and more like a living, breathing postcard from Gen Z’s world.
Shot entirely in Rio de Janeiro with an all-local cast of youth models, the campaign channels the vibrant pulse of Brazilian culture while spotlighting the global influences shaping how young people dress, travel, and express themselves today. The result? A collection—and a mood—that feels electric, effortless, and unapologetically authentic.
Where Style Meets Spirit
From the painted steps of Escadaria Selarón to the buzz of the General Osório fruit market and the golden stretch of Ipanema Beach, each location grounds the campaign in real life. Rio isn’t just a backdrop; it’s a character. Its rhythm mirrors the movement-driven mindset of Gen Z—adventurous, expressive, and always in motion.
As one of the top destinations for Gen Z travelers, Brazil embodies the wanderlust and cultural curiosity that define the generation. Pacsun taps into that energy, presenting spring through a lens that feels elevated yet romantically raw. Think tactile fabrics, lively colors, and prints that don’t whisper—they speak.
According to insights from Pacsun’s own Youth Report, comfort and confidence continue to drive Gen Z shopping habits. This season’s pieces reflect exactly that: clothes designed for how young people actually dress, not just how trends dictate.
The Women’s Edit: Bold, Bright, Beach-Ready
At the heart of the women’s collection is swimwear—vibrant bikinis in bright hues, high-cut silhouettes, and distinctive shapes made to stand out against sun and sand. Surrounding the swim drop are warm-weather essentials: denim shorts and skirts, terry cloth mini shorts, relaxed long jeans, and feminine tube tops and tanks adorned with crochet and delicate beading.
The vibe is carefree but intentional. Textures are rich. Colors pop. Every piece feels made for golden hour.
The Men’s Edit: Casual, Crafted, Cool
For men, the focus shifts to elevated casual staples. Short-sleeve camp shirts, crochet collared tees, printed long denim, and lightweight layers offer a relaxed approach to spring styling. Artistic jackets and tactile details add depth without trying too hard.
It’s understated but expressive—clothing that invites individuality rather than prescribing it.
With its Rio-shot Spring 2026 campaign, Pacsun captures that ethos in full color: sun-soaked, community-driven, and powered by the confidence of a generation that refuses to blend in.
Bruno Marc’s Crafture Leather Collection Is Rewriting the Dress Shoe Rulebook
For decades, men have accepted an unspoken trade-off: if you want to look sharp, prepare to be uncomfortable. Dress shoes were stiff. Break-ins were brutal. And by the end of the day, relief couldn’t come fast enough.
With the launch of its new Crafture Leather Collection, the brand sets out to redefine what a dress shoe can be—engineering premium leather styles that move like performance footwear, without the luxury markup. The message is simple: polish and comfort should coexist.
As menswear continues its shift toward relaxed tailoring and multi-purpose wardrobes, the modern professional needs shoes that can keep up—from morning meetings to late flights to weekend dinners. Crafture Leather answers that call with silhouettes that look boardroom-ready but feel closer to sneakers.
At the core of the collection is Argentina’s finest full-grain leather, sourced from the top 5% of hides. The near-zero finishing process preserves the leather’s natural softness and breathability, allowing each pair to feel broken-in from day one—and develop a rich patina over time.
Bruno Marc’s exclusive Triple-Cushioning All-Day Comfort System combines a flexible forefoot, shock-absorbing midsole and heel, and contoured arch support. The result? A dress shoe that flexes naturally, absorbs impact, and reduces fatigue during long hours on your feet. Add slip-resistant outsoles and durability tested beyond 50,000 flexes, and you have footwear engineered for daily performance—not occasional wear.
Bruno Marc calls its philosophy “Smart Luxury”—an approach that values craftsmanship, quality materials, and thoughtful engineering without inflated pricing. Crafture Leather embodies that ethos: sophisticated without stiffness, refined without restriction, and luxurious without excess.
Cole Haan’s Spring 2026 Campaign Is About Showing Up—and Stepping Forward
Life rarely pauses between moments. One minute it’s a morning commute, the next it’s a coffee date, a client pitch, a weekend match in the park. For Spring 2026, Cole Haan leans into that rhythm with its new global campaign, “Meet Every Moment.”
The message is subtle but powerful: confidence isn’t loud. It’s felt in how you move through your day—and what moves with you.
“Meet Every Moment” unfolds through intimate lifestyle vignettes—first dates, city strolls, everyday rituals—where style feels effortless and personal. Rather than grand gestures, the campaign focuses on the quiet assurance that comes from being prepared for whatever the day holds.
Innovation in Motion
For men, the spotlight is on the 6.ZERØGRAND™ with Quick-On™ Technology—a sleek Oxford that rethinks how dress shoes function. An integrated, no-hands-required “shoehorn” and dynamic stretch lacing make slipping in and out seamless. Underfoot, a RippleFlex™ outsole mirrors the foot’s natural motion, while ENERGYFEEL™ cushioning delivers responsive comfort in a silhouette that still reads polished and professional.
In women’s styles, the ØriginalGrand CitySpectre Oxford pairs sculptural design with impact-absorbing ENERGYFEEL™ cushioning, offering structure without stiffness. It’s refined enough for the office yet built to handle long city days—proof that hybrid footwear has officially come of age.
Sneakers, Elevated
Cole Haan’s sneaker momentum continues with refreshed colorways of the GrandPrø Tennis 2.0, engineered with FeatherFeel™ cushioning—the brand’s lightest platform yet. Soft, springy, and streamlined, it’s designed for all-day wear without sacrificing style.
Alongside it, the Men’s GrandPrø Slimline Sneaker and Women’s GrandPrø Energyweave Runner blend sport heritage with modern lifestyle cues, anchoring the brand’s expanding Sneaker Club platform. Here, sport and sophistication intersect—less gym shoe, more everyday essential.
Confidence, Refined
At its core, “Meet Every Moment” isn’t just about footwear—it’s about fluidity. The campaign reflects how today’s professionals live: always connected, always in motion, constantly shifting between roles.
Cole Haan’s answer is footwear that adapts just as seamlessly. Polished, innovative, and engineered for comfort, Spring 2026 signals a future where dress shoes don’t slow you down and sneakers don’t hold you back.
PUMA x Nahmias Rework the Suede with a West Coast State of Mind
When the rich heritage of German sportswear collides with the relaxed craftsmanship of California, the outcome is anything but typical. In their inaugural collaboration, PUMA and the Los Angeles-based brand Nahmias focus on a timeless classic—the Suede—imbuing it with sun-bleached nostalgia and the essence of the West Coast.
This capsule reinterprets the iconic silhouette through Nahmias’ unique perspective: a blend of playful, personal, and beautifully imperfect elements. At first sight, the PUMA x Nahmias Suede seems familiar. However, a closer inspection reveals a different narrative.
Distressed leather formstrips, asymmetrical suede toe overlays, and exposed foam edges contribute to the sneaker’s intentionally unfinished vibe—reminiscent of a beloved pair that has been softened by endless summers and late-night adventures. Crochet laces and textured details enhance the sporty base, introducing a handcrafted, almost nostalgic feel.
Friendship beads and co-branded graphics are featured throughout, along with the phrase “Let’s Be Friends” embossed inside—a small yet significant tribute to the collaborative essence of the project.
From Paris to the Pacific
The collection premiered on the runway at Paris Fashion Week, establishing its fashion-forward legitimacy. Yet, its spirit remains deeply connected to the West Coast.
Three colorways define the launch:
- Vintage Red – A bright white suede upper accented with striking red details and classic gum soles.
- Vintage Black – A more subdued, understated version that exudes quiet confidence.
- Crochet – The most vibrant of the trio, merging pastel shades with crocheted form strips for a textured, summer-ready look.
The PUMA x Nahmias Suede launches February 12, 2026, at an exclusive event at Maxfield in Los Angeles, before rolling out globally on February 13 via PUMA.com, flagship stores, and select retailers.
Burberry Gallops Into 2026 With a Year of the Horse Celebration
For the Lunar New Year in 2026, Burberry looks to the east—celebrating the Year of the Horse with a capsule collection and a cinematic campaign that embodies both intimacy and grandeur.
Starring actors and brand ambassadors Chen Kun, Tang Wei, Wu Lei, and Zhang Jingyi, the campaign unfolds not on a red carpet, but through the dynamic poetry of Shanghai’s streets. Directed by AJ Duan and captured by Anton Gottlob, the hero film portrays rush hour as a form of choreography: footsteps quicken, eyes connect, and anticipation rises. The city vibrates with life. Amid fleeting moments of humor and warmth, the four characters race towards a reunion—celebrating togetherness as the ultimate luxury.
Reimagining the Knight
At the core of the Burberry Year of the Horse (新禧贺岁) Collection lies one of the brand’s most iconic symbols: the Equestrian Knight.
First introduced in 1901 as the winning design from a public logo competition, the Knight has long stood for protection, innovation, and Burberry’s progressive spirit. For 2026, it is whimsically reinterpreted as a watercolor and ink sketch—brought to life through metallic embroidery, cross-stitch, and appliqué badges that enhance texture and depth.
This motif feels particularly appropriate this year. The horse, symbolizing strength and determination, resonates with both the brand’s legacy and the vibrant energy of the campaign’s urban landscape.
A Study in Red
The collection is anchored by a color palette rich in symbolism. Red—traditionally linked to luck and prosperity in Chinese culture—serves as the foundation for scarves and ready-to-wear items, including pieces crafted in an exclusive new red Burberry Check.
Outerwear shines with the Berryhill car coat and Floriston quilted jacket in iridescent nylon, providing a modern sheen against classic silhouettes. The gifting edit broadens the selection with soft accessories, bags, and small leather goods, each adorned with the seasonal Knight—crafted to convey both meaning and style.
Artistry Beyond the Garment
Burberry extends the celebration into its physical spaces, partnering with British hand-painted wallpaper house de Gournay for window displays across China and the Asia Pacific region. The installations honour the craft of Xuan paper—the traditional medium for Chinese calligraphy and painting—transforming storefronts into painterly canvases.
Created in collaboration with Chinese artist Liao Wenjun, the displays blur surface and subject, reflecting a shared dedication to heritage, texture and artistry.
With this Year of the Horse capsule, Burberry doesn’t simply mark a moment on the calendar. It creates a dialogue—between London and Shanghai, past and present, craft and motion. And in doing so, it reminds us that tradition, much like the city at rush hour, is always moving forward.
Burberry Returns to Its Roots with the Gabardine Capsule
Before there was the trench coat, before the check became a global emblem, there was gabardine—the fabric that changed everything.
In 1879, Thomas Burberry revolutionized outerwear with the invention of gabardine, a tightly woven, weather-resistant material designed to shield against the elements while remaining breathable. Nearly 150 years later, that same innovation remains the foundation of the House. Now, for 2026, Burberry turns the spotlight back on its most enduring creation with the launch of the Gabardine Capsule—a collection that celebrates heritage, craftsmanship, and the call of the outdoors.
A Return to the Countryside
To mark the release, Burberry journeys to Snowdonia, Wales, setting its campaign film against sweeping mountains and shifting skies. The cinematic landscape feels purposeful: rugged, beautiful, and gloriously unpredictable—much like British weather itself.
Starring explorers Connaire Cann, Jesse Grylls and Marlon Patrice alongside models Iris Lasnet and Zhuó Chen, the film captures a spirit of modern adventure. It’s less about spectacle and more about authenticity—figures moving through mist and wind, wrapped in protective outerwear designed for real conditions. The message is clear: Burberry was born outdoors.
Reinventing the Icons
The Gabardine Capsule coincides with Burberry’s 170th anniversary, paying homage to the fabric that has outfitted Antarctic explorers and everyday Londoners alike.
This season, heritage silhouettes are refreshed in brushed cotton nylon gabardine, rendered in a grounded palette of hamper beige and juniper green. Parkas, down-filled jackets, quilted styles, Harringtons and bombers anchor the collection—familiar shapes elevated through material innovation.
Beneath the outerwear, layers lean into comfort and texture: chunky ribbed wool-cashmere knits, cotton mélange hoodies, jogging trousers and T-shirts. Thoughtful details—gabardine panels, trench-inspired epaulettes—subtly tie the pieces back to the House’s DNA.
The result is a wardrobe built for movement between city and countryside, tradition and modernity.
A Stitched-In Legacy
Fabric as Foundation
In revisiting gabardine, Burberry isn’t simply celebrating a textile—it’s reaffirming its identity. The Gabardine Capsule feels timely in a moment when consumers are looking for longevity, function, and authenticity in what they wear.
From Antarctic expeditions to contemporary wardrobes, gabardine continues to prove its relevance. With this collection, Burberry invites a new generation to experience the fabric that built the House—crafted for the elements, refined for today.
The Gabardine Capsule now in stores and online.
