PUMA and McLaren Turn the 2026 Season Kickoff Into a Global Fashion Moment for the Industry
Formula 1 has always been synonymous with speed. However, in 2026, it also embraces style—and accessibility.
The fashion industry continues to evolve as brands collaborate to innovate.
When the McLaren Mastercard Formula 1 Team revealed its 2026 livery live from Bahrain on February 9, PUMA made sure the excitement extended beyond the paddock and into the fashion industry. The global sportswear leader turned the unveiling into a global festivity, organizing immersive viewing parties in Las Vegas, London, and Jakarta—bringing fans closer to the action than ever before.
Inside PUMA flagship stores, the atmosphere felt more like a race weekend than a retail space. Fans came together to watch the livestream in real time, get an up-close look at the McLaren show car, and shop the latest McLaren Racing x PUMA collections. In Las Vegas and London, exclusive events with limited capacity transformed the reveal into a collective cultural experience—complete with curated snacks, unique merchandise, and a week-long in-store showcase of the MCL40 for those who couldn’t catch the live event.
This was a clear message: motorsport fandom has evolved from being passive. It’s now an experience.
Race Day, Reimagined for the Street
Timed to coincide with the unveiling of the livery, PUMA has introduced its inaugural McLaren Racing Replica Collection, transforming the precision of race day into fashionable attire.
Bathed in McLaren’s signature papaya and black color scheme, the collection reflects the apparel worn by both drivers and pit crews from the McLaren Mastercard F1 Team and the Arrow McLaren IndyCar Team. Picture sleek polos, eye-catching tees, BB caps, and a modern twist on the classic bomber jacket—each item fusing performance legacy with a street-savvy vibe.
The campaign is led by Formula 1 stars Lando Norris and Oscar Piastri, while IndyCar racers Pato O’Ward, Nolan Siegel, and Christian Lundgaard bring the energy to the U.S.—highlighting McLaren’s international reach.
The launch occurs in stages: fan favorites like replica polos, tees, and caps were released first, followed by the much-anticipated bomber jacket. A subsequent wave will broaden the collection with hoodies, softshell jackets, beanies, and driver-specific headgear, offering fans numerous ways to “Race Louder” throughout the season, as the industry continues to embrace new trends.
Where Sport Meets Culture
The global livery activations and the Replica Collection together represent more than just a fresh race car design. PUMA and McLaren are transforming the way fans connect with the motorsport industry—elevating launches to live cultural experiences and making team apparel fashionable.
In 2026, backing your team goes beyond simply watching on Sunday. It involves being present—in papaya and black, at flagship stores, in cities worldwide—prepared for the lights to go out.
Trailblazers Reunite: Merrell x Gramicci Reimagine an Icon for a New Era of Outdoor Culture
When two pioneers of outdoor culture come together, the result is never just another product drop—it’s a moment. This fall, Merrell and Gramicci, brands born just a year apart in the early ’80s, unite to reinterpret one of hiking’s most beloved silhouettes: the Merrell Moab.
Launching October 24, 2025, the Merrell Moab 2 Siren x Gramicci arrives in two striking colorways—Dark Earth and Citron—and with it, a fresh perspective on what outdoor footwear can be in 2025. It’s a collaboration that doesn’t just nod to heritage; it actively reshapes it.
Two Originals, One Trail
Merrell was founded in 1981 with a simple but powerful belief: being outside makes life better. Over the decades, that ethos has translated into some of the most recognizable footwear in the world. The Moab—often called the world’s best-selling hiking boot—became a gateway for millions into the outdoors. Reliable, comfortable, and unfussy, it earned icon status the old-fashioned way: one trail at a time.
Gramicci, founded in 1982, emerged from a very different—but equally influential—corner of the outdoor world. Born in the climbing counterculture of Yosemite, the brand rewrote the rules of performance apparel. Its gusseted shorts and integrated webbing belts weren’t just design quirks—they were movement-driven innovations that climbers genuinely needed. Over time, that technical authenticity leapt from crags to city streets, becoming a staple of global streetwear culture from California to Tokyo.
Now, these two legacies intersect.
At the heart of the collaboration is a thoughtful remix of Merrell’s Moab 2 Siren. The design pairs the trusted comfort and traction of the Moab 2 midsole and outsole with a reinterpreted Siren Web upper—introducing a layered, expressive aesthetic that feels equally at home on a rock face or a downtown sidewalk.
The result is a shoe built for versatility: trail-ready yet style-forward, rugged but refined. It doesn’t force you to choose between performance and personality. Instead, it reflects how people actually move today—between nature and city, between subcultures and mainstream, between heritage and innovation.
From Counterculture to Cultural Currency
Gramicci’s influence has always been rooted in the “raw, messy and real” side of the outdoors. It wasn’t born in a corporate design lab, but in a Ventura garage, shaped by climbers who valued freedom of movement above all else. That spirit of functional rebellion remains central to the brand’s DNA.
There’s something fitting about that phrase—raw, messy, real—at a time when outdoor culture is expanding beyond traditional definitions. Today’s explorers might summit peaks one weekend and skate city streets the next. They value authenticity but reject rigidity. They want gear that performs—but also tells a story.
Own the Night: SNIPES and Saucony Light Up the Streets with “City Lights”
When the sun goes down, the city doesn’t sleep—it glows. Concrete turns cinematic, steel beams hum under neon, and movement becomes spectacle. It’s in that electric in-between—where sport meets street and performance meets personality—that SNIPES and Saucony unveil their latest collaboration: the “City Lights” collection.
More than just a sneaker drop, City Lights is a love letter to urban motion. And it comes with a challenge: don’t just walk through the city—run it, own it, and shine in it.
Running Heritage, Rewired
Saucony, founded in 1898 and often dubbed the “Original Running Brand,” has spent more than a century refining the art of forward motion. From cutting-edge cushioning systems to race-day staples, its reputation is built on performance.
SNIPES, on the other hand, was born in 1998 from street culture’s beating heart—hip-hop, basketball courts, soccer pitches, and dance floors. What began as a single store has grown into a global force with more than 800 locations across Europe and the U.S., known for exclusive drops and deep community roots.
With City Lights, the two brands collide in the best way possible. Performance heritage doesn’t just coexist with street culture—it accelerates it. Available exclusively at SNIPES, the City Lights collection reimagines two Saucony silhouettes in high-voltage colorways designed to command attention after dark.
The lineup includes:
- Saucony Ride Millennium (Men’s, $110) – available now
- Saucony ProGrid Omni 9 (Men’s, $155) – available now
- Saucony Ride Millennium (Women’s, $110) – coming soon
Each pair pulses with reflective neon detailing engineered to catch and throw back light as the wearer moves. Under streetlamps, headlights, or warehouse strobes, the sneakers transform—turning every stride into a flashpoint. They’re not just worn; they’re activated.
To bring the concept to life, SNIPES and Saucony tapped parkour athletes Travis Nguyen, Ramcis Valdez, and Chloe Reynolds—three movement artists who treat the city as both playground and proving ground.
Pacsun’s Spring 2026 Campaign Is a Love Letter to Gen Z—Straight from Rio
Sunlight spills over tiled steps. Music drifts through open-air markets. Waves crash along Ipanema as a new generation moves—confident, connected, completely themselves. For Spring 2026, Pacsun heads to Brazil to capture exactly that energy, delivering a campaign that feels less like a fashion shoot and more like a living, breathing postcard from Gen Z’s world.
Shot entirely in Rio de Janeiro with an all-local cast of youth models, the campaign channels the vibrant pulse of Brazilian culture while spotlighting the global influences shaping how young people dress, travel, and express themselves today. The result? A collection—and a mood—that feels electric, effortless, and unapologetically authentic.
Where Style Meets Spirit
From the painted steps of Escadaria Selarón to the buzz of the General Osório fruit market and the golden stretch of Ipanema Beach, each location grounds the campaign in real life. Rio isn’t just a backdrop; it’s a character. Its rhythm mirrors the movement-driven mindset of Gen Z—adventurous, expressive, and always in motion.
As one of the top destinations for Gen Z travelers, Brazil embodies the wanderlust and cultural curiosity that define the generation. Pacsun taps into that energy, presenting spring through a lens that feels elevated yet romantically raw. Think tactile fabrics, lively colors, and prints that don’t whisper—they speak.
According to insights from Pacsun’s own Youth Report, comfort and confidence continue to drive Gen Z shopping habits. This season’s pieces reflect exactly that: clothes designed for how young people actually dress, not just how trends dictate.
The Women’s Edit: Bold, Bright, Beach-Ready
At the heart of the women’s collection is swimwear—vibrant bikinis in bright hues, high-cut silhouettes, and distinctive shapes made to stand out against sun and sand. Surrounding the swim drop are warm-weather essentials: denim shorts and skirts, terry cloth mini shorts, relaxed long jeans, and feminine tube tops and tanks adorned with crochet and delicate beading.
The vibe is carefree but intentional. Textures are rich. Colors pop. Every piece feels made for golden hour.
The Men’s Edit: Casual, Crafted, Cool
For men, the focus shifts to elevated casual staples. Short-sleeve camp shirts, crochet collared tees, printed long denim, and lightweight layers offer a relaxed approach to spring styling. Artistic jackets and tactile details add depth without trying too hard.
It’s understated but expressive—clothing that invites individuality rather than prescribing it.
With its Rio-shot Spring 2026 campaign, Pacsun captures that ethos in full color: sun-soaked, community-driven, and powered by the confidence of a generation that refuses to blend in.
Bruno Marc’s Crafture Leather Collection Is Rewriting the Dress Shoe Rulebook
For decades, men have accepted an unspoken trade-off: if you want to look sharp, prepare to be uncomfortable. Dress shoes were stiff. Break-ins were brutal. And by the end of the day, relief couldn’t come fast enough.
With the launch of its new Crafture Leather Collection, the brand sets out to redefine what a dress shoe can be—engineering premium leather styles that move like performance footwear, without the luxury markup. The message is simple: polish and comfort should coexist.
As menswear continues its shift toward relaxed tailoring and multi-purpose wardrobes, the modern professional needs shoes that can keep up—from morning meetings to late flights to weekend dinners. Crafture Leather answers that call with silhouettes that look boardroom-ready but feel closer to sneakers.
At the core of the collection is Argentina’s finest full-grain leather, sourced from the top 5% of hides. The near-zero finishing process preserves the leather’s natural softness and breathability, allowing each pair to feel broken-in from day one—and develop a rich patina over time.
Bruno Marc’s exclusive Triple-Cushioning All-Day Comfort System combines a flexible forefoot, shock-absorbing midsole and heel, and contoured arch support. The result? A dress shoe that flexes naturally, absorbs impact, and reduces fatigue during long hours on your feet. Add slip-resistant outsoles and durability tested beyond 50,000 flexes, and you have footwear engineered for daily performance—not occasional wear.
Bruno Marc calls its philosophy “Smart Luxury”—an approach that values craftsmanship, quality materials, and thoughtful engineering without inflated pricing. Crafture Leather embodies that ethos: sophisticated without stiffness, refined without restriction, and luxurious without excess.
Cole Haan’s Spring 2026 Campaign Is About Showing Up—and Stepping Forward
Life rarely pauses between moments. One minute it’s a morning commute, the next it’s a coffee date, a client pitch, a weekend match in the park. For Spring 2026, Cole Haan leans into that rhythm with its new global campaign, “Meet Every Moment.”
The message is subtle but powerful: confidence isn’t loud. It’s felt in how you move through your day—and what moves with you.
“Meet Every Moment” unfolds through intimate lifestyle vignettes—first dates, city strolls, everyday rituals—where style feels effortless and personal. Rather than grand gestures, the campaign focuses on the quiet assurance that comes from being prepared for whatever the day holds.
Innovation in Motion
For men, the spotlight is on the 6.ZERØGRAND™ with Quick-On™ Technology—a sleek Oxford that rethinks how dress shoes function. An integrated, no-hands-required “shoehorn” and dynamic stretch lacing make slipping in and out seamless. Underfoot, a RippleFlex™ outsole mirrors the foot’s natural motion, while ENERGYFEEL™ cushioning delivers responsive comfort in a silhouette that still reads polished and professional.
In women’s styles, the ØriginalGrand CitySpectre Oxford pairs sculptural design with impact-absorbing ENERGYFEEL™ cushioning, offering structure without stiffness. It’s refined enough for the office yet built to handle long city days—proof that hybrid footwear has officially come of age.
Sneakers, Elevated
Cole Haan’s sneaker momentum continues with refreshed colorways of the GrandPrø Tennis 2.0, engineered with FeatherFeel™ cushioning—the brand’s lightest platform yet. Soft, springy, and streamlined, it’s designed for all-day wear without sacrificing style.
Alongside it, the Men’s GrandPrø Slimline Sneaker and Women’s GrandPrø Energyweave Runner blend sport heritage with modern lifestyle cues, anchoring the brand’s expanding Sneaker Club platform. Here, sport and sophistication intersect—less gym shoe, more everyday essential.
Confidence, Refined
At its core, “Meet Every Moment” isn’t just about footwear—it’s about fluidity. The campaign reflects how today’s professionals live: always connected, always in motion, constantly shifting between roles.
Cole Haan’s answer is footwear that adapts just as seamlessly. Polished, innovative, and engineered for comfort, Spring 2026 signals a future where dress shoes don’t slow you down and sneakers don’t hold you back.
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PUMA x Nahmias Rework the Suede with a West Coast State of Mind
When the rich heritage of German sportswear collides with the relaxed craftsmanship of California, the outcome is anything but typical. In their inaugural collaboration, PUMA and the Los Angeles-based brand Nahmias focus on a timeless classic—the Suede—imbuing it with sun-bleached nostalgia and the essence of the West Coast.
This capsule reinterprets the iconic silhouette through Nahmias’ unique perspective: a blend of playful, personal, and beautifully imperfect elements. At first sight, the PUMA x Nahmias Suede seems familiar. However, a closer inspection reveals a different narrative.
Distressed leather formstrips, asymmetrical suede toe overlays, and exposed foam edges contribute to the sneaker’s intentionally unfinished vibe—reminiscent of a beloved pair that has been softened by endless summers and late-night adventures. Crochet laces and textured details enhance the sporty base, introducing a handcrafted, almost nostalgic feel.
Friendship beads and co-branded graphics are featured throughout, along with the phrase “Let’s Be Friends” embossed inside—a small yet significant tribute to the collaborative essence of the project.
From Paris to the Pacific
The collection premiered on the runway at Paris Fashion Week, establishing its fashion-forward legitimacy. Yet, its spirit remains deeply connected to the West Coast.
Three colorways define the launch:
- Vintage Red – A bright white suede upper accented with striking red details and classic gum soles.
- Vintage Black – A more subdued, understated version that exudes quiet confidence.
- Crochet – The most vibrant of the trio, merging pastel shades with crocheted form strips for a textured, summer-ready look.
The PUMA x Nahmias Suede launches February 12, 2026, at an exclusive event at Maxfield in Los Angeles, before rolling out globally on February 13 via PUMA.com, flagship stores, and select retailers.
Burberry Gallops Into 2026 With a Year of the Horse Celebration
For the Lunar New Year in 2026, Burberry looks to the east—celebrating the Year of the Horse with a capsule collection and a cinematic campaign that embodies both intimacy and grandeur.
Starring actors and brand ambassadors Chen Kun, Tang Wei, Wu Lei, and Zhang Jingyi, the campaign unfolds not on a red carpet, but through the dynamic poetry of Shanghai’s streets. Directed by AJ Duan and captured by Anton Gottlob, the hero film portrays rush hour as a form of choreography: footsteps quicken, eyes connect, and anticipation rises. The city vibrates with life. Amid fleeting moments of humor and warmth, the four characters race towards a reunion—celebrating togetherness as the ultimate luxury.
Reimagining the Knight
At the core of the Burberry Year of the Horse (新禧贺岁) Collection lies one of the brand’s most iconic symbols: the Equestrian Knight.
First introduced in 1901 as the winning design from a public logo competition, the Knight has long stood for protection, innovation, and Burberry’s progressive spirit. For 2026, it is whimsically reinterpreted as a watercolor and ink sketch—brought to life through metallic embroidery, cross-stitch, and appliqué badges that enhance texture and depth.
This motif feels particularly appropriate this year. The horse, symbolizing strength and determination, resonates with both the brand’s legacy and the vibrant energy of the campaign’s urban landscape.
A Study in Red
The collection is anchored by a color palette rich in symbolism. Red—traditionally linked to luck and prosperity in Chinese culture—serves as the foundation for scarves and ready-to-wear items, including pieces crafted in an exclusive new red Burberry Check.
Outerwear shines with the Berryhill car coat and Floriston quilted jacket in iridescent nylon, providing a modern sheen against classic silhouettes. The gifting edit broadens the selection with soft accessories, bags, and small leather goods, each adorned with the seasonal Knight—crafted to convey both meaning and style.
Artistry Beyond the Garment
Burberry extends the celebration into its physical spaces, partnering with British hand-painted wallpaper house de Gournay for window displays across China and the Asia Pacific region. The installations honour the craft of Xuan paper—the traditional medium for Chinese calligraphy and painting—transforming storefronts into painterly canvases.
Created in collaboration with Chinese artist Liao Wenjun, the displays blur surface and subject, reflecting a shared dedication to heritage, texture and artistry.
With this Year of the Horse capsule, Burberry doesn’t simply mark a moment on the calendar. It creates a dialogue—between London and Shanghai, past and present, craft and motion. And in doing so, it reminds us that tradition, much like the city at rush hour, is always moving forward.
Burberry Returns to Its Roots with the Gabardine Capsule
Before there was the trench coat, before the check became a global emblem, there was gabardine—the fabric that changed everything.
In 1879, Thomas Burberry revolutionized outerwear with the invention of gabardine, a tightly woven, weather-resistant material designed to shield against the elements while remaining breathable. Nearly 150 years later, that same innovation remains the foundation of the House. Now, for 2026, Burberry turns the spotlight back on its most enduring creation with the launch of the Gabardine Capsule—a collection that celebrates heritage, craftsmanship, and the call of the outdoors.
A Return to the Countryside
To mark the release, Burberry journeys to Snowdonia, Wales, setting its campaign film against sweeping mountains and shifting skies. The cinematic landscape feels purposeful: rugged, beautiful, and gloriously unpredictable—much like British weather itself.
Starring explorers Connaire Cann, Jesse Grylls and Marlon Patrice alongside models Iris Lasnet and Zhuó Chen, the film captures a spirit of modern adventure. It’s less about spectacle and more about authenticity—figures moving through mist and wind, wrapped in protective outerwear designed for real conditions. The message is clear: Burberry was born outdoors.
Reinventing the Icons
The Gabardine Capsule coincides with Burberry’s 170th anniversary, paying homage to the fabric that has outfitted Antarctic explorers and everyday Londoners alike.
This season, heritage silhouettes are refreshed in brushed cotton nylon gabardine, rendered in a grounded palette of hamper beige and juniper green. Parkas, down-filled jackets, quilted styles, Harringtons and bombers anchor the collection—familiar shapes elevated through material innovation.
Beneath the outerwear, layers lean into comfort and texture: chunky ribbed wool-cashmere knits, cotton mélange hoodies, jogging trousers and T-shirts. Thoughtful details—gabardine panels, trench-inspired epaulettes—subtly tie the pieces back to the House’s DNA.
The result is a wardrobe built for movement between city and countryside, tradition and modernity.
A Stitched-In Legacy
Fabric as Foundation
In revisiting gabardine, Burberry isn’t simply celebrating a textile—it’s reaffirming its identity. The Gabardine Capsule feels timely in a moment when consumers are looking for longevity, function, and authenticity in what they wear.
From Antarctic expeditions to contemporary wardrobes, gabardine continues to prove its relevance. With this collection, Burberry invites a new generation to experience the fabric that built the House—crafted for the elements, refined for today.
The Gabardine Capsule now in stores and online.
Coach Fall 2026: A Technicolor Take on American Youth at New York Fashion Week
During New York Fashion Week, Coach revealed its Fall 2026 collection in a runway show held at the historic Cunard Building located in downtown Manhattan. This neo-Renaissance landmark, designed by Carrère & Hastings, served as an elegant backdrop for a collection that explored American style through the perspectives of youth culture, traditional craftsmanship, and cinematic nostalgia.
Creative Director Stuart Vevers characterized the season as an exploration of transition, using the shift in classic cinema from sepia tones to Technicolor as a metaphor for generational hope. The collection introduced a vision of American fashion free from geographical constraints, merging influences that spanned various decades and subcultures.
Silhouettes were inspired by 1940s tailoring and 1970s sportswear, combining structured blazers—some turned inside out to showcase their linings—with flared trousers and A-line skirts crafted from wool and denim. Floor-length dresses featuring high collars and long sleeves blended traditional couture elements with a hint of grunge. Eveningwear revisited the allure of 1930s and ’40s Hollywood, showcasing fitted waists, padded shoulders, cut-outs, and dazzling appliqué.
Outerwear, a hallmark of the brand, focused on varsity jackets made from leather, leather-and-wool blends, and, for the first time, full shearling. These were layered over cropped, monochrome jackets inspired by the 1970s, known for their short waists and extended sleeves. Heritage silhouettes—including peacoats and shearling or suede coats, some adorned with faux fur collars—completed the collection.
The knitwear showcased all-gender jacquard patterns featuring eagle, Fair Isle, and quilting designs, each subtly repaired to reflect artisanal craftsmanship.
The collection was anchored by shrunken crewneck T-shirts adorned with varsity stripes and numbers, complemented by unique repurposed vintage jerseys that highlighted the theme of transformation.
The color scheme harmonized Coach’s classic tones with Americana-inspired reds, whites, and blues, along with dark plaids and varsity shades. Each ready-to-wear outfit was notably paired with a grayscale version, emphasizing the collection’s connection to film noir and the dramatic essence of classic cinema.
Accessories further explored the brand’s focus on hardware and proportions. Handbags showcased elongated east-west shapes and revisited archival features like turnlock and kisslock fastenings. The slim Kisslock Frame bag was available in traditional colors such as almond and maple, as well as plaid wool variations. The Turnlock Haversack, characterized by its deeper shape and pocket details, was accompanied by a compact Kisslock Backpack and a relaxed Turnlock Messenger available in two sizes.
Footwear introduced the laceless Coach Skate Sneaker, drawing inspiration from 1970s designs and made from suede and canvas. Offered in both low- and high-top styles, the sneaker featured signature hardware—fireman and dogleash clips placed over the vamp eyelets—merging functionality with branding.
Jewelry inspired by celestial themes—stars, moons, and suns—crafted with a sculptural, artisanal touch in shades of gold and silver. Signet rings made of silver and tiger’s eye were elegantly suspended from delicate chains.
Additional styling features included varsity-striped socks, leather ties, colorful leather belts, and sleek silver aviator-frame glasses.
Inside the Cunard Building’s coffered main hall, models paraded beneath stark lighting designed to capture the essence of noir cinema. The contrast between the historic architecture and modern youth influences emphasized the collection’s concept: a dynamic interpretation of American fashion shaped by collective history, reimagining, and the progressive spirit of a new generation.
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Mytheresa and Khaite Celebrate Valentine’s Day with an Intimate Evening at Bemelmans Bar
New York — In the heart of Manhattan, the iconic Bemelmans Bar at The Carlyle set the stage for a chic Valentine’s Day gathering as Khaite and Mytheresa hosted Hamilton Leithauser: Live at the Carlyle. Following Khaite’s Fall/Winter 2026 show, the evening offered guests an intimate, luxurious experience blending live music, fashion, and fine dining.
Guests enjoyed Clase Azul espresso martinis while tasting a meticulously selected menu that included Osciete caviar with lemon crème fraîche, shrimp cocktail with brandy sauce, and grilled vegetable skewers—all of which beautifully matched the refined atmosphere of the Art Deco venue.
The event showcased Mytheresa’s unwavering dedication to luxury, merging its expertly curated digital platform with Khaite’s elegant ready-to-wear style. Established in 1987 and online since 2006, Mytheresa provides a carefully chosen assortment of up to 250 luxury brands, including Bottega Veneta, Gucci, The Row, and Valentino, covering womenswear, menswear, kidswear, accessories, fine jewelry, and lifestyle items.
As a member of the LuxExperience group, Mytheresa is at the forefront of defining digital luxury retail, blending high-end curation with exclusive content and innovative technology. In the fiscal year 2025, the platform reported nearly €988.5 million in GMV, underscoring its position as a premier destination for discerning shoppers around the globe.
The Valentine’s Day cocktail at Bemelmans Bar transcended a mere post-show celebration—it was a harmonious blend of music, fashion, and luxury, illustrating how high-end brands continue to craft unforgettable, experiential moments in New York’s social scene.
Isabel Marant Spring 2026: A Study in Contrasts
In Spring 2026, Isabel Marant further hones her distinctive style of effortless elegance, presenting collections that effortlessly navigate the realms of romance and rebellion, craftsmanship and comfort. Throughout her main line, Étoile, and menswear, the season reveals itself as a sunlit adventure — spanning from expansive landscapes to seaside retreats — grounded in contrast and dynamism.
Isabel Marant | Spring 2026
A certain romanticism characterizes the main collection for women, yet it always retains an edgy twist. Marant’s signature florals seem reimagined: scattered like polka dots on draped silhouettes, blurred across stretch-jersey mini dresses, laser-cut into leather plastrons, or outlined in studs on luxurious velvet.
Western influences bring a rugged, almost masculine vibe — pebbled leather, raw denim, and faux furs conjure images of the great outdoors — while Victorian details add a touch of elegance. Ruffles adorn necklines, waists are accentuated, and puff sleeves make a bold comeback with ample volume.
Throughout the collection, these contrasting elements clash beautifully. A paisley-inspired top made entirely of guipure lace is paired with a voluminous dress fashioned from leather instead of silk. The color palette highlights this dynamic: deep blacks and midnight blues contrast with earthy shades, faded yellows, and soft pinks.
The silhouette remains fluid and unrestricted, crafted for movement — whether paired with Marant’s iconic suede booties or softened by heart-adorned ballet flats.
Marant Étoile | Spring–Summer 2026
With Étoile, the atmosphere leans towards sandy dunes and refreshing sea breezes. The collection exudes a natural and effortless vibe, crafted from fabrics that flow and breathe alongside the body.
Denim comes in a sun-faded, relaxed style; chambray is light as a feather. Linen, gauze cotton, and washed silk caress the skin with their softness, while intricate embroidery and openwork lace add a subtle touch of sensuality. Raw textures and worn canvas ground the romance in practicality.
The color palette is fundamental: shades of sand, ecru, blush, and bronze blend with airy sky blues and the soft glimmer of salt. The outcome is a portrayal of summer femininity that feels both meticulously crafted and casually undone — wild, elegant, and eternally wandering.
Marant Menswear | Spring 2026
The Isabel Marant man sets off on his own adventure this season, traversing from sun-bleached landscapes to the beaches of Ibiza. His wardrobe captures this journey: khaki, bronze, pale yellow, and soft pink appear in dusted, sun-faded shades.
Western elements emerge in shirt pockets and floral embroidery along the collars. Denim is transformed — laser-striped with graphic accuracy or adorned with wildflower prints, paying homage to surfer culture. Fringed moccasins embellished with studs and minimalist flat sneakers round out the ensemble.
Silhouettes become slimmer, with straight-cut trousers balanced by relaxed materials — washed workwear tailoring, light knits, and cotton gauze. The essence of streetwear’s fleece merges with fluid, preppy tailoring through pleated trousers and subtle poplin stripes.
The collection unfolds like a travel diary: memories imprinted on satin bombers, postcard-inspired tees, and sunset-toned fleece featuring MARANT.
Jimmy Choo’s “Les Fleurs”: A Study in Contradiction for Spring 2026
For Spring 2026, Jimmy Choo is staging an intervention on the senses. Under the creative direction of Sandra Choi, the luxury house has unveiled its “Les Fleurs” campaign, a visual essay that deliberately pits the softness of nature against the rigidity of modernism. The result is a meditation on what the brand is calling the “Future Feminine”—a multifaceted exploration of modern femininity that refuses to be boxed into a single aesthetic.
At the core of the campaign lies a striking and breathtaking juxtaposition. Captured by the acclaimed fashion photographer Quentin de Briey, the imagery showcases model Kiki Willems within the rugged, concrete hallways of London’s Barbican Centre. Set against the brutalist design of this iconic cultural site, oversized, playful flowers burst forth in a vibrant display of color and texture. This contrast—where natural elegance intersects with functional architecture—perfectly encapsulates the collection’s fundamental message: that femininity in the modern age is not a singular entity but rather a collection of beautiful contradictions.
The floral theme holds a special significance for Choi. The oversized blooms that fill the scene are not just decorative elements; they are custom creations from a local artist in Milan, directly inspired by the peonies that flourish in the Creative Director’s own garden in Somerset. These same flowers first appeared as a whimsical backdrop during Jimmy Choo’s Milan Fashion Week show, and now they help to blur the boundaries between the real and the fantastical.
“The campaign perfectly captures my intention for the Spring collection, exploring what it means to be feminine today,” Choi explained in a statement. “The idea of contrasting lightness with bold, beauty with strength always underlines how I love to present our brand.”
This philosophy comes to life in the standout pieces of the collection. The footwear selection resists simple classification; strength is infused into beauty, and pastels take on a robust character. The Sunny sneakers and the Faiz pump are transformed with a custom, patterned lace, presenting a graceful shape with a textured twist. In contrast, the Mimmi Sling Back showcases a perforated leather corsage that literally blossoms at the heel.
On the other side of the spectrum, Jimmy Choo brings back a piece of its own legacy for those seeking utilitarian glamour: the legendary Biker boot, first introduced in 2008, makes a comeback alongside the new Ivy Loafer. The brand continues to challenge perceptions through innovative materials; soft suede is adorned with a trompe l’oeil denim effect, embellishing the Scarlett pump and the new Cinch bag, giving a fresh twist to the familiar.
The sensory journey goes beyond just visuals. The campaign film is enhanced by the distinctive vocal range of Minnie Riperton, a soundtrack that Choi acknowledges as the inspiration for the campaign’s title, Les Fleurs. The music fosters a climactic, joyful ambiance, enriched by a reflective voiceover from Willems.
Ultimately, “Les Fleurs” is an invitation. It asks the viewer to experience a spring metamorphosis, embracing the transformative power that shoes and accessories hold—not just as objects, but as catalysts for imagination, dreams, and escape. In the world of Jimmy Choo for Spring 2026, there are no obvious pairings. There is only the power to surprise.
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Jimmy Choo Men’s Spring 2026: The Cultural Creators
For its Spring 2026 men’s campaign, Jimmy Choo is shifting the focus from the product alone to the hands that shape culture. Titled “Cultural Creators,” the campaign presents a triptych of multidisciplinary talents, each selected for their deep reverence for materiality and their ability to bridge tradition with contemporary expression.
The collection, under the creative direction of Sandra Choi, positions itself as a dialogue between heritage and the present moment. It is, as Choi describes, “a celebration of the soul of the brand—our roots in craft, and our role in shaping contemporary culture.” Through a series of still images and video portraits, the campaign allows each subject to speak to his creative process, revealing the symbiotic relationship between the artisans who make and the tastemakers who interpret.
Devon “OJAS” Turnbull: The Multidisciplinary Maker
First among the trio is Devon Turnbull, the artist and designer known professionally as Ojas. Turnbull’s practice defies easy categorization, spanning bespoke audio equipment, fine art, and fashion collaborations. His appearance in the campaign, wearing the Buff Fringe Loafer, is a study in emotional functionality. For Turnbull, craft is not merely technical precision but a conduit for feeling—a philosophy that aligns seamlessly with Jimmy Choo‘s own dedication to construction expertise. His presence reinforces the idea that true luxury is born from a marriage of emotion and utility.
Motofumi “Poggy” Kogi: The Style Curator
The campaign also features Motofumi “Poggy” Kogi, a familiar presence to those who have followed the house’s recent menswear trajectory. As founder of the Dear Boro brand and Style Curator for Jimmy Choo’s men’s collections, Kogi has been instrumental in shaping the line’s contemporary silhouettes. Here, he wears the Rowan Brogue Derby, a shoe that embodies his own stylistic signature: a refined equilibrium between tradition and modernity. Kogi’s Tokyo-meets-world perspective, steeped in Japanese craftsmanship yet fluent in global street culture, serves as a living brief for the collection’s ethos.
Teppei Kojima: The Modern Traditionalist
Completing the portrait is Teppei Kojima, a bonsai artist who approaches his ancient craft with the eyes of an innovator. Wearing the Rowan Derby Boot, Kojima represents the collection’s meditation on timeless forms. His philosophy—that tradition is not static but requires continual reinvention to remain vital—echoes Choi’s intention to take “classic men’s styles twisted.” The Rowan boot, like Kojima’s sculpted trees, respects its heritage while existing emphatically in the now.
Choi notes that her ongoing conversations with Kogi have been instrumental in ensuring the collection feels current. “I wanted a wardrobe for men that combines tradition with the now,” she explains, “pieces shaped by the artisan hands and construction expertise that characterises Jimmy Choo, but with these classic men’s styles twisted.”
The Spring 2026 men’s campaign ultimately functions as a manifesto: that in an era of rapid trends, true style is cultivated by those who understand materiality, respect process, and carry their craft forward without being bound by it. The Cultural Creators are not merely wearing the shoes; they are walking a path between past and future.
Skechers Introduces Sofía Vergara as Brand Ambassador
Skechers U.S.A., Inc. has signed actress and entrepreneur Sofía Vergara as its newest global brand ambassador, the company announced Wednesday, tapping the Emmy-nominated star to front a campaign focused on fashion-forward comfort footwear.
Vergara, known for her television and film roles and her business ventures, will appear in a worldwide marketing push highlighting Skechers’ Hands-Free Slip-ins® Glide-Step® styles. The campaign is expected to emphasize versatility, style and comfort — key pillars of the Southern California-based footwear brand.
The partnership marks a high-profile addition to Skechers’ roster of celebrity ambassadors as the company continues to expand its global reach. Skechers products are sold in 180 countries and territories through department and specialty stores, e-commerce and more than 5,300 branded retail locations.
Vergara said she agreed to the collaboration after becoming a customer herself. Following knee surgery, she began looking for supportive footwear and discovered Skechers while shopping at a mall, purchasing multiple pairs before learning that her team had already been in discussions with the company.
“I don’t do anything unless I believe in it — and I truly believe in Skechers,” Vergara said in a statement, describing the shoes as comfortable, stylish and easy to pair with her wardrobe.
Skechers President Michael Greenberg said Vergara reflects the brand’s focus on confidence and comfort. “She brings a fresh energy to our brand,” he said, adding that her enthusiasm for design will be reflected in the collaboration.
Vergara, who has received five Emmy Award and five Golden Globe nominations, most recently earned recognition for her role in the Netflix limited series “Griselda.” In 2025, she became the first Latina nominated for Outstanding Lead Actress in a Limited or Anthology Series at the Emmy Awards.
With more than 50 million social media followers and global name recognition, Vergara brings significant marketing power to the brand as Skechers continues to compete in the crowded lifestyle and performance footwear market.
Founded in Manhattan Beach, California, Skechers designs, develops and markets footwear, apparel and accessories for men, women and children. The company is a Fortune 500 firm and operates its international business through subsidiaries, joint ventures and distributors.
Financial terms of the ambassador agreement were not disclosed.
Nature’s Code: Daniëlle Cathari Brings the Forest Floor to PUMA’s Most Iconic Silhouettes
In the world of sneaker collaborations, texture is often an afterthought—a secondary detail to color blocking or logo placement. But for Dutch designer Daniëlle Cathari, texture is the story. In her first partnership with PUMA, the Amsterdam-based talent takes the brand’s foundational Suede and Speedcat silhouettes and buries them deep in the undergrowth, reimagining them through a lens of organic material and mycelial mystery.
Dropped February 7, 2026, the collection is a study in tactile contrast. Cathari swathes both classic low-top silhouettes in a “rich, fuzzy suede” that immediately disrupts the urban familiarity of the shoes. This isn’t the sleek, buffed suede of the archives; it’s plush, dimensional, and almost alive, inviting a touch that is as integral to the design as the visual impact.
The reference points are delightfully specific. Where most collaborations look to the streets or the archives, Cathari looked down—to the minute, living worlds beneath our feet. The color palette is pulled directly from the forest floor, with the Suede rendered in a deep, saturated red that echoes the cap of a vibrant mushroom. The Speedcat, in a harmonious counterpoint, adopts a softer, dusty moss tone, evoking the quiet growth on a shaded log.
Details reward a closer look. On the heel of each shoe, debossed shapes break the plane of the suede, forming a cluster of tiny, watchful eyes. The motif, which resembles the peering gaze of a spider, doubles as Cathari’s own logo, embedding her signature into the natural narrative. That same branding is stamped on the tongues of each style, tying the organic inspiration back to the designer’s distinct identity.
True to Cathari’s deconstructive and personalized design ethos, the collaboration introduces an element of wearer choice. Both the Suede and the Speedcat will launch with interchangeable lacing options, allowing for a subtle shift in silhouette that puts the final styling touch in the hands of the owner.
The campaign imagery reflects the collection’s serene intensity. The shoes are captured in a state of rest, nestled within soft, natural landscapes that allow the plush textures and tonal hues to take center stage. It’s a quiet campaign for shoes that speak volumes through their materiality.
The Art of Metamorphosis: Dior Celebrates a Decade of the Lady Dior Art Project
For ten years now, the Lady Dior has proven itself to be more than just a handbag; it is a living canvas, a sculptural object of desire that exists at the thrilling intersection of haute couture and contemporary art. The Dior Lady Art project, an annual tradition that invites visionary artists from across the globe to reimagine the house’s most iconic silhouette, celebrates its monumental tenth anniversary in 2025. This landmark edition is a testament to creative freedom, bringing together ten international luminaries for a wonderfully inspiring carte blanche.
From the graphic elegance of its cannage stitching to the architectural purity of its shape, the Lady Dior carries a legacy of excellence. This season, that legacy is being spectacularly rewritten. Jessica Cannon, Patrick Eugène, Eva Jospin, Ju Ting, Lakwena, Lee Ufan, Sophia Loeb, Inès Longevial, Marc Quinn, and Alymamah Rashed—hailing from France to Korea, Brazil to China—offer a plurality of perspectives, forging a dialogue between heritage and the avant-garde, between matter and ideas.
A Return and a Revelation
Among the most anticipated returns is that of Marc Quinn, a leading artist of his generation who participated in the very first Dior Lady Art project a decade ago. Now, he returns with five new creations that are as innovative as they are captivating. Quinn’s fascination with identity and transformation takes center stage. One entirely gold bag transforms Monsieur Dior’s very fingerprint into miniature sculptures embedded across the leather. In a magnetic fusion of technology and craftsmanship, two bags are adorned with a multitude of AI-generated irises, trained on a database of 100 of the artist’s own oil paintings. Finally, his decades-long exploration of orchids blossoms on the last two designs, including a mini version that creates a mesmerizing mise en abyme between photography and couture details.
Inès Longevial, the French painter known for her luminous, color-drenched portraits, brings her intimate sensibility to the collection. Her subjects, which she describes as “landscapes shaped by light,” come to life on three breathtaking bags. One features a serene blue face whose gaze seems to invite a peek inside, while another is a patchwork of fabrics showcasing twenty of her most iconic works, crowned with a flourish of ostrich feathers. Longevial’s poetic touch extends to every detail, with Monsieur Dior’s lucky star appearing on the bag’s feet and a starry sky lining the interior.
Nature, Memory, and Materiality
For Kuwaiti artist Alymamah Rashed, the project became a journey into her own heritage. Inspired by the textures of Failaka Island, one bag translates the appearance of sand, rock, and sea barnacles into an intricate embroidery, with reliefs extending onto delicately sculpted eyelets. Another celebrates the Kuwaiti Humaith flower, its fabric petals printed in 3D and edged with pearls. A constant, enigmatic presence is an enamel eye adorning each creation, while a secret poem lines the interior, visible only to the owner.
The philosophical approach of Lee Ufan, theorist of the Mono-ha movement, brings a serene minimalism to the collection. His designs echo his famed paintings, often composed of a single, powerful brushstroke. In monochromatic black, blue, or white, three bags are transformed through texture—one in plush faux fur, another in miniature fringes, and a third with mesmerizing, hand-stitched reliefs. Each features a single flat area of vibrant paint on the front, embodying the profound tension between gesture and the pictorial plane.
Sophia Loeb invites us into an enchanted garden. Her abstract paintings, inspired by immersion in nature, are translated into a spellbinding interplay of textures. One bag is an impressionist landscape made of pearls, threads, and metal wire, while another explores a mix-and-match of artisanal materials. A third piece, in monochrome red, uses ancestral leather-embossing techniques to create organic patterns, appearing almost like molten metal—a fascinating visual effect that gives way to a poetic painted interior.
Pop, Poetry, and Architectural Dreams
Patrick Eugène weaves a multi-faceted narrative of his Haitian-American heritage. His bags become a tribute to Haiti, the “pearl of the Antilles,” with pearls symbolizing strength and endurance woven into graphic patchworks of leather, raffia, and bamboo. An oversized pearl transformed into a charm adds an extra touch of boldness, while reinvented clasps and silhouettes create a unique dialogue between his origins, fashion, and the history of Dior.
The joyful, utopian vision of London-born artist Lakwena is expressed through vibrant color and statement texts. Inspired by the very essence of a bag—the act of holding and containing—her three designs are resolutely pop. Patchworks of leather and metallic finishes in silver and gold serve as a backdrop for embossed phrases like “love me,” “hold me,” and “carry me.” Her iconic D.I.O.R. charms are joined by a tiny hand sculpture, a recurring motif in her work, adding a final touch of fantasy.
Eva Jospin continues her creative dialogue with the house, conjuring an irresistibly enchanting world. Her bag, a reference to her Balcon series, evokes a bucolic stroll. A myriad of subtle embroideries sketches a spectacular, luxuriant vegetation that intertwines with iconic charms, including a miniature balustrade inspired by the balconies of 30 Montaigne. It is a delicate tribute to couture, nature, and architecture.
Light, Color, and Optical Illusion
The transcendental energy of Jessica Cannon’s paintings—depicting refracted sunrises and celestial movements—is captured across three bags. As light shifts throughout the day, subtle changes in shade reveal new dimensions. A luminous star, realized as a reflective mother-of-pearl circle, guides fascinating rays of pleats, crystals, and pearls. Delicate pastels contrast with an electric blue, creating a vibrant, essential energy that celebrates the cycles of life.
Finally, Beijing-based artist Ju Ting blurs the boundaries between painting and sculpture. Her thick, textured layers of acrylic are translated into the bag’s very structure. One mini version is adorned with stripes created by high-frequency technology, while a second features undulating panels that create irresistible optical illusions, borrowing from kinetic art. The playful spirit extends to the handles and D.I.O.R. charms, which are transformed into whimsical balloons, creating a fascinating dialogue between materials and convention.
In its tenth year, the Dior Lady Art project proves that the limits of imagination are boundless. It is a tribute to passion, a celebration of the invisible forces that connect us, and a stunning affirmation that a timeless icon can be forever new.
Louis Vuitton Men’s Fall-Winter 2026: A New Chapter from Pharrell Williams
On Tuesday, January 20th, Louis Vuitton presented its Men’s Fall-Winter 2026 Collection in Paris. The show marked the latest offering from the house’s men’s creative director, Pharrell Williams.
For this season, Williams considers the idea of the future through a more grounded perspective. The collection focuses on building an enduring wardrobe, one where innovation is balanced with a respect for traditional craftsmanship. The emphasis is on artistic and technical skill, suggesting a vision of futurism that remains connected to the tangible work of the artisan.
The Setting
The show took place within a scenography designed by Williams himself. A conceptual structure called the DROPHAUS was situated in a garden setting. The building, presented as an idea for timeless living, provided a clean, architectural contrast to the natural landscape surrounding it.
The Art of the Gentle Drive: Canali’s Summer 2026 Ode to Monza
There is a particular brand of Italian elegance that doesn’t shout. It is found in the patina of a well-worn leather steering wheel, in the precise stitch of a seat crafted for both speed and comfort, and in the quiet confidence of a man who appreciates the machinery beneath him as much as the destination ahead. For Spring/Summer 2026, Canali captures this exact sensibility, trading the racetrack’s roar for the优雅 hum of the open road.
The collection represents a further exploration into the personal ways we inhabit the world—and this season, that world is Monza. More specifically, it is the Brianza region of Italy, the industrious heartland where Canali has flourished for decades. The collection pays homage to the golden era of Grand Turismo racing cars of the 1960s and 1970s, not as a exercise in nostalgia, but as a study in shared values: meticulous engineering, a passion for beauty, and an uncompromising commitment to form.
This translates into a wardrobe defined by “nonchalant class.” Silhouettes are clean and considered, possessing a mild properness that never feels stiff. The true genius of the collection lies in its details. One can almost see the influence of the luxury car interior—the softness of fine leather upholstery is echoed in tactile fabrics and supple finishes. There are winks to the world of the mecaniciens, the mechanics and artisans who hovered over these racing beasts, lending the collection a subtle utility that grounds it in reality.
A$AP Rocky Unveils Exclusive PUMA Footwear and Accessories at New York Fashion Week
During New York Fashion Week on February 13, A$AP Rocky unveiled his newest AWGE collection, featuring a range of never-before-seen footwear and accessories developed in partnership with PUMA.
The runway show highlighted various fresh designs from the A$AP Rocky x PUMA collaboration, including the launch of the Mostro 3.D Mule and the A$AP Rocky x PUMA Straycat. Additionally, a custom Mostro Lenticular was made exclusively for the event. As per the brand, some footwear styles showcased on the runway are expected to be released this fall.
Accessories were a key element in the styling, with models showcasing an upcoming A$AP Rocky x PUMA Oil Can Bag and donning an A$AP Rocky x PUMA Racing Hoodie, both of which will be part of the collaborative collection.
The presentation also featured the classic PUMA Suede in timeless black and white color schemes. This sneaker is currently available for purchase on PUMA’s official website.
This event marked another significant milestone in A$AP Rocky’s growing partnership with PUMA, merging streetwear style with performance heritage on one of the fashion industry’s most prominent platforms.
Tommy Hilfiger Presents New Satorial Menswear Collection At Pitti Uomo
At the most recent Pitti Uomo event, Tommy Hilfiger introduced a bold new chapter in menswear: “TOMMY HILFIGER New York.” Held at the historic Palazzo Portinari Salviati on June 17, 2025, the 19-look showcase marked a definitive return to dressing up — the Hilfiger way.
As part of PVH Corp., the brand utilized the Florence event to launch a premium sartorial collection that reinterprets American prep through a sharper, more sophisticated perspective. The message was unmistakable: tailoring is back, but it’s now looser, lighter, and infused with undeniable New York energy.
A Social Club State of Mind
For one night only, the Renaissance splendor of Palazzo Portinari Salviati was transformed into “The Hilfiger Social Club.” The ambiance blended Italian elegance with the culture of Manhattan members’ clubs, as the Salotto Bar was adorned in red, white, and blue. Guests mingled throughout the venue while models — the epitome of modern prep — displayed the collection in relaxed yet refined silhouettes.
Among the guests was actor Lucien Laviscount, the face of TOMMY HILFIGER Watches, alongside a gathering of style insiders and cultural influencers who interacted within the immersive presentation.
The Return of Dressing Up — With a Twist
Set to launch globally in Spring 2026, “TOMMY HILFIGER New York” signifies a sophisticated evolution of the brand’s legacy. At its heart is a renewed emphasis on suiting and elevated separates, highlighted by an archival navy penny crest label that designates the collection as a top-tier offering.
Classic prep elements are reimagined with contemporary ease. The navy lightweight suit is refreshed in breathable Air-dot performance fabrics; the club blazer is crafted from cool wools and textured linens; and piece-dyed suit separates come in signature hues of crisp ivory, midnight navy, and Hilfiger red. Even the polo has been elevated, made from knitted silk blends and adorned with archival Breton stripes.
