New York, NY — On Tuesday, December 10, 2024, A Diamond is Forever hosted an exclusive holiday celebration at the chic Glasshouse Chelsea in Manhattan, in honor of their newly launched marketing campaign, Forever Present. Presented by De Beers Group, the event gathered a distinguished group of jewelry designers, fashion influencers, celebrities, and media personalities to celebrate the season of giving and the meaningful moments that natural diamonds help to commemorate.
The evening was filled with festive cheer as guests enjoyed an elegant cocktail reception surrounded by breathtaking diamond jewelry pieces, all while honoring the Forever Present campaign. Featuring some of the most talented and renowned names in the jewelry world, the event was an opportunity to spotlight De Beers’ campaign highlighting the enduring value of natural diamonds as symbols of love, friendship, and family.
Attendees included Bernard James of Bernard James Jewelry, David Rees and Ron Anderson of Ten Thousand Things, George Inaki Root of Milamore Jewelry, Jade Lustig of Jade Trau, and Jameel Mohammed of KHIRY. Other prominent jewelry creators such as Jennifer Shanker (MUSE), Johnny Nelson (Johnny Nelson Jewelry), Lorraine West (Lorraine West Jewelry), and Michelle Fantaci (Michelle Fantaci Fine Jewelry) were also present, showcasing their latest collections.
The Forever Present campaign, designed to capture the essence of meaningful moments, promotes natural diamonds as the ideal gift for significant milestones. Featuring diverse couples and real-life stories, the campaign emphasizes that “natural connections deserve natural diamonds.” This powerful message aims to inspire gift-givers across the United States to choose diamonds as a way to celebrate relationships, from romantic engagements to familial bonds and lasting friendships.
In addition to the jewelry designers, the event was graced by a range of influential figures from fashion, art, and media. The campaign’s talent, including Amanda Jean Milligan, Astrid Atherly, Donna Ramsbottom-Reed, Oslyn Braithwaite, and others, mingled with the crowd, showcasing the campaign’s diverse and inclusive narrative.
Celebrity stylists and fashion insiders such as Antoine Gregory, Bailey Moon, Caroline Vazzana, and Lynn Yaeger were also spotted at the event, along with a variety of fashion journalists, including Constance White, Roxanne Robinson, and Thomas Waller. Gallery owners, editors, and photographers like Jacqueline Terrebonne, Sophie Elgort, and Michael Matthews made the event a gathering of some of the industry’s most influential voices.
The Forever Present campaign will be running throughout the holiday season across multiple platforms, including social media (Instagram and TikTok), digital ads, and out-of-home placements in major U.S. airports. The campaign features classic diamond jewelry designs such as studs, tennis bracelets, anniversary bands, and solitaire pendants, offering a wide array of gifting options.
To amplify its reach, De Beers Group is making campaign materials available free of charge to U.S. independent jewelry retailers, supporting their efforts to market natural diamonds during the holiday season. Retailers interested in participating can access the campaign at adiamondisforevermarketing.com.
De Beers Group, established in 1888, is a leading diamond company, with a rich heritage in mining, marketing, and retailing diamonds. The company strives to maintain sustainability and ethical practices, emphasizing its core values of safety, human rights, and environmental protection. Their diverse portfolio of jewelry houses, includes De Beers Jewellers and Forevermark. The company operates globally, employing over 20,000 people, and is the largest diamond producer by value. For more information, visit www.debeersgroup.com.
For more information about the Forever Present campaign, visit www.adiamondisforever.com.