Tennis, fashion and lots more were set to collide in a spectacular fusion of sport and style as BOSS proudly steps into the spotlight as the official partner of the Dallas Open 2025. The highly anticipated tournament, toke place February 1-9 at the Ford Center at The Star in Frisco, Texas, which showcased world-class tennis but also a reimagined tournament experience curated by the iconic fashion brand.
BOSS’s partnership with the Dallas Open underscored its deep-rooted connection to tennis, a sport that has long been a canvas for the brand’s commitment to performance, elegance, and innovation. BOSS Ambassador and tennis sensation Taylor Fritz took charge, embodying the brand’s ethos of determination and sophistication. Ranked among the world’s top players, Fritz represented BOSS both on and off the court, further solidifying the brand’s ties to the sport.
Tennis enthusiasts can explore a range of offerings, including the limited-edition BOSS x Dallas Open capsule collection, the BOSS x Dallas Cowboys collaboration, and the latest BOSS designs that blend premium craftsmanship with a modern athletic edge. But the brand’s influence doesn’t stop there. BOSS will outfit all ball boys, ball girls, and tournament staff, ensuring that every detail of the Dallas Open exudes sophistication.
To also elevate on-site dining experience, BOSS is toke over the Monarch Stag restaurant for the duration of the tournament. Renamed ‘Break Point by BOSS’, the pop-up restaurant offered a chic ambiance and an exquisite menu, with every detail—from the décor to the staff uniforms—meticulously designed to reflect the brand’s iconic style. It was set to become the ultimate destination for fans looking to indulge in a blend of gourmet cuisine and high fashion.
The BOSS x Dallas Open capsule collection, available right now, featuring a range of branded tees, hoodies, and more, with prices ranging from $50 to $228.
