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Saks Fifth Avenue Flaunts ‘Holiday Your Way’: An Ode to Personal Style This Season
As the air turns crisp and the city begins to shimmer, the perennial question arises: what will we wear? This holiday season, Saks Fifth Avenue offers a resounding and glamorous answer: wear your story.
The iconic luxury retailer has unveiled its 2025 holiday campaign, “Holiday Your Way,” a whimsical and heartwarming narrative that champions the art of personal style as the ultimate form of celebration. Moving beyond a one-size-fits-all aesthetic, the campaign, shot by acclaimed photographer Angelo Pennetta, transforms the bustling backdrop of New York City into a stage for our most cherished festive moments, each defined by its own sartorial signature.
https://sovrn.co/1krvvnv“Saks Fifth Avenue embodies the holiday standard with elevated, exclusive luxury offerings, where dressing becomes storytelling, and each look becomes its own festive moment,” said Emily Essner, President & Chief Commercial Officer of Saks Global.
A Cast of Characters, A World of Style
The campaign film brings this concept to life through a series of stylish vignettes. Imagine rushing out of the office in a power suit, ready to transform for a party; navigating the airport hustle in chic, comfortable travel wear for a long-awaited reunion; or stepping out for a glamorous night with friends in a breathtaking evening gown. Each scene is a fashion microcosm, featuring the season’s most coveted pieces from luxury houses like Balmain, Akris Punto, and Milly.
Adding to the campaign’s allure is a distinguished cast that blends legacy and downtown cool. It features Meadow Walker, Julez Smith, and Magnus Ferrell, alongside the iconic fashion editor Patti Wilson, whose signature blend of fantasy and elegance serves as the campaign’s beating heart. The inclusion of restaurateurs Riad Nasr and Lee Hanson (Frenchette, Le Rock) grounds the glamour in the vibrant energy of New York’s holiday social scene.
Your Curated Holiday Wardrobe Awaits
For those seeking inspiration, Saks has masterfully curated the journey. The campaign launches alongside the inspiring Saks Fifth Avenue Holiday Book, a tangible tome of luxury (soon to be a shoppable digital experience) that showcases everything from the season’s most luxurious accessories to exclusive experiences.
Online, the virtual doors are open to dedicated shops that feel like having a personal stylist at your fingertips. The Holiday Gift Guide Shop offers standout edits for her, him, beauty lovers, and even the perfect stocking stuffers. Meanwhile, the Holiday Party Shop is a refined destination for finding that impeccable look, whether for an intimate family dinner, a glamorous gala, or a getaway.
And for the ultimate in sparkle, the New York flagship has expanded its fine jewelry assortment with reimagined displays, offering timeless treasures for gifting or self-indulgence.
Beyond the Shopping Bag: Experiences as Luxury
True to its position as an experience-driven retailer, Saks is offering a series of extraordinary Holiday Experiences that double as philanthropic gifts. Each purchase supports either the Saks Fifth Avenue Foundation or Comic Relief. The offerings are the stuff of fantasy:
- A front-row moment at New York Fashion Week with a private Saks stylist.
- An evening dinner at L’Avenue at Saks overlooking the legendary Rockefeller Center tree lighting.
- The chance to have your beloved dog featured in an actual Saks campaign photoshoot.
- The Grand Finale: Windows and Wonders
No Saks Fifth Avenue holiday is complete without its legendary in-store spectacles. The famed Fifth Avenue windows will tell enchanting stories of New York, from a snowy Central Park to a uniquely Saks-decorated holiday tree. And on November 24th, the iconic light show returns, reimagined with a state-of-the-art display that will dance to an uplifting musical medley, officially illuminating the season.
“Holiday Your Way inspires customers to embrace their individual style for every occasion,” said Kristin Maa, Chief Marketing Officer at Saks Global.
An Invitation to Elegance: Bergdorf Goodman Debuts ‘The Bergdorf Soirée’ Holiday Campaign
NEW YORK – This year, Bergdorf Goodman captures that very magic with the debut of its 2025 holiday campaign, “The Bergdorf Soirée.”
More than a simple shopping guide, the campaign is a cinematic ode to the unparalleled glamour and thrilling energy of a New York holiday season. It celebrates the art of the evening itself—from the intimate “getting-ready moments” to the unforgettable fashion statements that define a night out in the city.
Directed by Alexandre Bassard, the campaign unfolds like a dream. It begins with Senior Vice President of Fashion Office and Store Presentation, Linda Fargo, receiving a hand-calligraphed invitation, setting a stylish plot in motion. The story then sweeps viewers into a whirlwind of anticipation as Fargo calls designer Willy Chavarria, before landing guests at a vibrant, glamorous party.
The soirée comes alive with a dynamic cast, including Maggie Maurer, Cacho Falcon, TK and Cipriana Quann, Quentin Jones, and calligrapher Bernard Maisner. They mingle in striking looks from the season’s most coveted collections, including Schiaparelli, Tom Ford, Valentino, and Khaite, each outfit styled to evoke the indulgence of a true Bergdorf-worthy evening. The narrative arc is perfectly paced, fading into a serene dawn on Fifth Avenue, a single guest strolling home to the faint echo of laughter.
“The holidays are the most special time at Bergdorf Goodman, where style, tradition and connection make it the ultimate shopping destination,” said Tracy Margolies, President of Bergdorf Goodman. “The Bergdorf Soirée reflects our dedication to offering a remarkable assortment designed to inspire, delight and make every holiday visit truly unforgettable.”
For clients, the campaign is an invitation to immerse themselves in this world of sophistication. Beyond the stunning visuals online and on social media, Bergdorf Goodman will bring the concept to life through an array of exclusive experiences.
The highly-anticipated holiday book will arrive soon, featuring not only fashion stories and a expansive gift guide but also a fictional narrative titled Fashionable Lives, which follows the journeys of a “society swan,” a “man about town,” and other chic personalities.
“This season, we’re celebrating the timeless tradition that has defined Bergdorf Goodman for generations,” said Kristin Maa, Chief Marketing Officer of Saks Global. “Our campaign captures an inspirational world where extraordinary people and design come together in a way that feels joyfully reflective and magical.”
Slope to Street: Perfect Moment and H&M Delivering the Après-Ski Capsule
Forget choosing between mountain-top performance and downtown glamour. This holiday season, the line between the ski chalet and the city street is beautifully blurred. In a collaboration that feels both unexpected and perfectly timed, high-street titan H&M has joined forces with Chamonix-born luxury skiwear icon, Perfect Moment, for a collection that’s as dynamic as your winter itinerary.
Dubbed the après-ski edit, the 28-piece capsule is a masterclass in elevated winter style. It captures the high-octane, performance-led DNA of Perfect Moment and translates it into a versatile wardrobe built for frosty mornings on the slopes and cozy evenings by the fire. This isn’t just skiwear; it’s a winter lifestyle collection designed for those who live for the thrill of the season.
Jane Gottschalk, Creative Director and Founder of Perfect Moment, shared her enthusiasm for the project, stating, “We’ve loved translating our distinct brand DNA into a perfect Après-Ski capsule for H&M. Working with the teams in Stockholm has been a highlight moment to remember for sure. I can’t wait to see our joint community of Moment Makers now bring it all to life.”
Ann-Sofie Johansson, Creative Advisor and Head of Design Womenswear at H&M, echoes this excitement, highlighting the collection’s unique energy. “It’s unexpected, dynamic, and sure to spark excitement,” she says. “The silhouettes are glamorous yet laid-back – just like après-ski – but also has a real edge with the leather, faux fur and textured knits.”
Your Winter Wardrobe, Elevated
So, what can you expect to find in this must-have capsule? Think of it as your go-to guide for looking impossibly chic in the cold.
- Statement Outerwear: Lead the pack in a decadent burgundy faux fur down-filled puffer or a show-stopping black and white star-print puffer cinched with a jacquard belt.
- Striking Separates: Elevate any outfit with burgundy leather trousers, cut with a subtle bootcut flair inspired by traditional ski pants. For ultimate cozy credibility, there’s a loop knit cardigan with striped trims and a matching burgundy knitted set of a button-top and shorts.
- The Perfect Finishing Touches: No look is complete without accessories, and this collection delivers. From plush faux fur tall moon boots and shorter padded versions to pom-pom hats, wrap-around sunglasses, and an oversized star-print wool and mohair scarf, every detail is covered.
The Devil (And the Divine) Is in the Details
The collection’s aesthetic draws heavily from Perfect Moment’s iconic codes. The color palette is a sophisticated mix of classic black, white, and silver, punctuated by rich burgundy and icy blue for contrast. Luxe materials like faux fur, leather, lurex knit, and cashmere blends ensure you feel as good as you look.
A playful nod to the brand’s logo—the North Star—appears as a recurring print and a subtle mark of distinction on each piece. Functional yet fashionable details are paramount: think oversized hoods, cinch-waist toggles, jacquard trims, and, of course, those all-important pom-poms.
A Holiday Hug for New York: Bloomingdale’s and Burberry Ignite the Season with ‘Happy Together’
Bloomingdale’s has officially unveiled its 2025 holiday campaign, “Happy Together,” a heartfelt and spectacular celebration that transforms its flagship store into a beacon of shared joy, tradition, and festive magic.
At the heart of this holiday season is a collaboration with Burberry. The partnership is more than a pop-up; it’s a full-scale festive takeover of the 59th Street flagship, beginning with the building itself, which will be draped in a giant, luminous Burberry scarf—a gift to the city skyline.
“The holidays at Bloomingdale’s are defined by a sense of magic; of excitement and inspiration,” said Olivier Bron, CEO of Bloomingdale’s. “This season, our collaboration with Burberry brings that spirit to life — uniting two icons with a shared passion for craftsmanship, storytelling, and innovation.”
This deep-dive partnership ensures that the spirit of Burberry infuses every corner of the holiday experience:
- The Carousel Reimagined: Bloomingdale’s revolving pop-up shop, The Carousel, becomes a dedicated Burberry destination. Guests can explore exclusive capsule collections across ready-to-wear, accessories, and gifts, all reflecting the brand’s timeless British sensibility.
- A Night of Music and Magic: To launch the campaign, Bloomingdale’s will host a live performance by GRAMMY-nominated, BRIT Award–winning artist RAYE at its Holiday Window Unveil. The event, set against the stunning Burberry-designed windows and façade, promises an unforgettable night of fashion and music.
- Collectible Charm & Philanthropy: The collaboration includes a special red-check capsule collection for the whole family and two collectible holiday bears dressed in Burberry, with proceeds benefiting the Child Mind Institute.
“It’s a privilege to bring the essence of timeless British luxury to such an iconic destination in the heart of New York City,” said Joshua Schulman, CEO of Burberry.
Beyond the Check: A World of Immersive Delights
While Burberry takes center stage, the “Happy Together” campaign offers a universe of other enchanting experiences within the store:
- Studio 59 by Baccarat: The iconic café is transformed into a Parisian-inspired haven, illuminated by Baccarat’s radiant crystal. A neighboring gifting boutique offers exquisite pieces for the ultimate holiday present.
- Alice + Olivia x 40 Carrots: A festive and fashionable takeover of the beloved 40 Carrots café.
- Canada Goose Workshop: An immersive pop-up where visitors can explore a gallery of heritage pieces and receive a complimentary limited-edition personalized keepsake crafted from remixed materials.
- Santaland: Happy Together: A whimsical family adventure featuring—you guessed it—Burberry bears and interactive holiday moments.
Throughout November, the retailer will support No Kid Hungry with in-store cooking demonstrations and donation opportunities. In December, the focus shifts to the Child Mind Institute, supported by the Burberry bear sales and customer donations.
“Happy Together” is more than a slogan; it’s an invitation. From the grand spectacle of a building-sized scarf to the intimate joy of finding the perfect gift, Bloomingdale’s has crafted a holiday destination where every moment is designed to be shared.
The magic begins with the window unveil and continues through the season. Prepare to be delighted, inspired, and wrapped in the warmth of togetherness.
Neiman Marcus Parades Maximalist Fantasy with “Elegance, Untamed” Fall 2025 Campaign
This fall, Neiman Marcus invites us to let go of limitations and wholeheartedly embrace the essence of fashion through its breathtaking new campaign, Elegance, Untamed. A feast for the eyes brimming with texture, color, and unapologetic flair, the Fall 2025 presentation honors maximalism, showcasing fashion as a bold statement and a means of personal expression.
Captured by the renowned fashion visionary Charlotte Wales, and featuring the radiant Andreea Diaconu alongside the effortlessly chic Mathieu Simoneau, the campaign unfolds like a cinematic homage to the audacious. Picture this: feathered embellishments, oversized earrings, and eye-catching coats intricately woven into a lavish visual narrative set against dark, opulent backdrops. Each ensemble radiates a sense of empowerment—a confident recognition that this season’s most coveted accessory is self-confidence.
Featuring standout pieces from renowned designers such as Dries Van Noten, Loewe, Tom Ford, Valentino, Christian Louboutin, Armani, and others, the campaign radiates with vibrant energy. Jewel tones, animal prints, intricate decorations, and bold silhouettes embody the season’s ‘more is more’ philosophy—yet, all presented with Neiman Marcus’ signature elegance.
“This campaign is about self-expression without apology,” says Kristin Maa, Chief Marketing Officer of Saks Global. “We’re not just showcasing trends; we’re inviting our clients to explore fashion as a fearless extension of themselves.”
The storyline follows a modern couple—iconic, impeccably styled—whose world is one of curated chaos, rich in texture and unapologetic glamour. Their looks are bold but refined, commanding attention through the elegance of individuality, not conformity.
Neiman Marcus’ SVP of Creative, Elle Strauss, describes them as “a couple who commands attention, not through convention, but through the confidence of their choices.” And that’s the heart of Elegance, Untamed: style without boundaries, sophistication without stiffness.
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Pacsun Steps Into Resale With Gen Z–Focused Vintage Platform
Pacsun is embracing the rising demand for secondhand fashion with the introduction of its inaugural dedicated vintage fashion platform, PS Vintage Powered by SPRINGY, which launches with a carefully curated online collection of unique items.
Announced on December 11, the Los Angeles-based youth retailer has teamed up with SPRINGY, a well-established name in online resale, to offer thousands of authenticated vintage pieces for both men and women now accessible on Pacsun’s website. This initiative reflects Gen Z’s growing inclination towards pre-loved fashion and the retailer’s commitment to fulfilling that demand in a streamlined and reliable manner.
Instead of viewing vintage as a mere addition, Pacsun has approached this launch with a thoughtful curatorial strategy influenced by social trends and direct consumer insights. “Vintage” has emerged as one of the most rapidly expanding fashion topics on TikTok, and the brand has engaged its Youth Advisory Council to assist in shaping the collection—highlighting discovery, individuality, and the excitement of the hunt that characterizes secondhand shopping for younger audiences.
The initial collection features graphic T-shirts, hoodies, denim, jackets, and accessories, all sourced by SPRINGY and chosen by Pacsun’s merchandising team. Each item aligns with the brand’s fundamental cultural pillars—fashion, art, music, sports, and youth culture—and is individually tagged by size, era, and category using SPRINGY’s system. Limited restocks emphasize the unique nature of the offering.
Y2K nostalgia is a significant theme in the women’s selection, reflecting the aesthetic’s ongoing popularity on social media. Shoppers can look forward to vintage band tees, nostalgic labels, and fun seasonal items, including retro holiday sweatshirts and graphics.
“Vintage shopping has become central to our community, and with this launch, we wanted to make that experience authentic and accessible,” said Richard Cox, Pacsun’s chief merchandising officer. He added that the initiative reflects both the styles customers gravitate toward and the sustainability values they increasingly prioritize.
While PS Vintage Powered by SPRINGY is currently an online-exclusive, Pacsun plans to bring the concept into physical retail. A nationwide in-store rollout is scheduled for January 2026, beginning with 15 Pacsun locations, marking the brand’s next step in blending resale with mainstream youth fashion.
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