Luxury footwear brand Stuart Weitzman has announced Mark Consuelos as its first-ever global ambassador for its Men’s collection. The actor, producer, and talk show host stars in the brand’s first-ever celebrity-fronted campaign for men, which marks a new chapter in the brand’s expansion into the male footwear market. The campaign was launched following the debut of the Stuart Weitzman Men’s collection earlier this year.
Known for its iconic celebration of bold and confident women, Stuart Weitzman is now expanding its vision to encompass the modern man, as seen through Consuelos’ portrayal. The campaign, which embodies sophistication, confidence, and sex appeal, highlights the Stuart Weitzman man—a character who is smart, stylish, and supportive of the strong women in his life.
“Stuart Weitzman has long been a brand I’ve known through my wife, Kelly Ripa, who has quite a collection of blue shoeboxes in her closet,” Consuelos said in a statement. “I’m thrilled to be named the brand’s first-ever Men’s global ambassador, and I’m honored to embody the concept of the strong, sophisticated, and sexy Stuart Weitzman man. When I shared the campaign idea with Kelly, she encouraged me to go for it—and put my hours in the gym to good use!”
Consuelos, best known for his roles on All My Children and Riverdale, is also an Emmy-winning co-host of Live with Kelly and Mark, which he hosts with his wife. The couple co-founded Milojo Productions in 2007, a company focused on creating impactful documentaries. Consuelos’ appeal is further underscored by his recent recognition as People magazine’s “Sexiest TV Show Host Alive” in both 2023 and 2024.
The new campaign was shot in the brand’s signature minimalist black-and-white aesthetic and was lensed by renowned fashion photographer Ned Rogers, who previously photographed Stuart Weitzman’s “How Lovely to Be a Woman” campaign. Consuelos is featured wearing two distinct styles from the Stuart Weitzman Men’s Fall collection: the Adam Boot and the Aiden Boot. Both designs reflect the brand’s dedication to craftsmanship, blending technical innovation with timeless style.
- The Adam Boot: A lace-up boot featuring a stretch-infused shaft and a lightweight lug sole.
- The Aiden Boot: A Chelsea boot-inspired design, also with a stretch-infused shaft and lightweight lug sole.
“At Stuart Weitzman, we aim to inspire confidence in both women and men, and with the launch of our Men’s collection, it was crucial to choose an ambassador who reflects the values of our brand,” said Kaisy Mae O’Reilly, Senior Vice President and Chief Marketing Officer at Stuart Weitzman. “Mark’s support for his wife Kelly and the way he embodies confidence and charm makes him the perfect fit for this campaign. We believe this is exactly what the modern Stuart Weitzman man looks like.”
The Stuart Weitzman Men’s Collection is now available for purchase at stuartweitzman.com and at select retailers, including Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Nordstrom, and The Level Shoes in Dubai.
