Milwaukee, WI – The countdown is on for one of the Midwest’s most anticipated summer events as the Harley-Davidson Homecoming Festival returns to Milwaukee from July 10 to 13, 2025, promising four days of roaring engines, rockin’ concerts, and a full throttle celebration of motorcycle culture.
The annual celebration kicks off Thursday, July 10, with a free opening concert by Buckcherry at the Harley-Davidson Museum, launching a city-wide party that will span iconic venues like Veterans Park, Harley-Davidson Headquarters, Powertrain Operations in Menomonee Falls, and participating local dealerships.
Star-Studded Music Lineup at Veterans Park
The festival’s heart beats loudest at Veterans Park, where headliners Chris Stapleton (July 12) and Hank Williams Jr. (July 11) will take the Harley-Davidson Stage for two days of ticketed live music. Supporting acts include:
- Friday, July 11: Treaty Oak Revival, Charles Wesley Godwin, Giovannie and the Hired Guns, Ole 60, and more.
- Saturday, July 12: Turnpike Troubadours, Sierra Ferrell, 49 Winchester, The Droptines, and ÖOF TATATÁ.
Tickets for Veterans Park shows are available now at HDHomecoming.com, with general admission and VIP packages offered. Admission is free for children under 10 with a paying adult.
Action-Packed Attractions and Mototainment
Beyond the music, Veterans Park will feature:
- Freestyle motocross shows with pro riders Axell Hodges and Takayuki Higashino
- Live tattooing by Luke Wessman and barbering in the Monster Energy zone
- Custom bike reveals and pinstriping by Unknown Industries and Taylor Schultz
- Sampling stations, giveaways, and a shot to win a new H-D Street Glide® motorcycle
Fans can also interact with racing exhibits, carnival games, and iconic Harley-Davidson showcases.
Harley-Davidson Museum: Culture, Customs, and Kickoff Party
The Harley-Davidson Museum will host the Official Kickoff Party and Military Appreciation Day on July 10. Buckcherry headlines the Rockford Fosgate Stage, and throughout the weekend, museum grounds will be home to:
- The Ives Brothers’ Wall of Death
- Custom Motorcycle Showcase
- BMX stunt shows, live tattooing, and workshops
- The latest 2025 Harley-Davidson models
Admission to outdoor festivities is free. Tickets are required to access museum exhibits, with discounts for students, seniors, and military members.
Factory Tours and Demo Rides in Menomonee Falls
The Harley-Davidson Powertrain Operations facility in Menomonee Falls invites guests to:
- Take self-guided factory tours ($15, ages 12+)
- Test ride 2025 model motorcycles for free (licensed riders only)
Juneau Avenue Headquarters and Dealer Events
At the Harley-Davidson Headquarters on Juneau Avenue, visitors can enjoy music, an antique motorcycle show, games, and guided tours. Local dealerships will also host ride-ins, open houses, and community celebrations throughout the Milwaukee area.
