Vancouver, BC— In an effort to bring a dose of nostalgia and winter magic to Americans, Destination Canada, in collaboration with Air Canada, is launching a national giveaway that taps into the carefree joy of childhood snow days. The “SnOOOw Day Giveaway,” which kicked off on Cyber Monday, offers Americans the chance to win round-trip flights to Canada and escape their everyday stresses by immersing themselves in the wonder of Canada’s winter landscapes.
For many, snow days were once a highlight of the school year—unexpected breaks filled with play and possibility. But for today’s busy, remote-working adults, those surprise days off are a distant memory. With the “SnOOOw Day” giveaway, Destination Canada aims to recapture that magical feeling and encourage Americans to take a break, unplug, and explore the winter wonders that Canada has to offer.
The giveaway, which runs until December 20, 2024, invites Americans to enter for a chance to win one of fifty prizes: two economy round-trip tickets on Air Canada. To participate, entrants can visit www.snowdaycanada.com to submit their entry. The prizes promise a rejuvenating experience in Canada, whether it’s skiing in Vancouver, snowshoeing in Montreal, or ice skating on Toronto’s iconic outdoor rinks.
Gloria Loree, Senior Vice President of Marketing Strategy at Destination Canada, explained the vision behind the campaign: “Canadian winter is a time for joy, trying new things, and reconnecting with our inner child. The ‘SnOOOw Day Giveaway’ is our way of encouraging Americans to step away from their busy lives and immerse themselves in the wonder of Canada’s winter landscapes.”
Adding a fun twist to the giveaway, the SnOOOw Day website also features an “Out of Office” (OOO) message generator designed to help contest participants craft the perfect auto-reply message for their coworkers. The playful tool lets users create envy-inducing responses that explain they’re off enjoying an epic snow day in Canada. The site also includes expert tips and suggestions for making the most of a Canadian winter, from snowmobiling adventures to stargazing under the northern lights.
“There’s something truly special about the Canadian winter,” said Gabriella Lechner, Director of Global Routes Marketing at Air Canada. “We’re thrilled to collaborate with Destination Canada to give Americans the chance to experience our winter magic. With non-stop flights from 52 U.S. cities, it’s never been easier for Americans to choose their own winter adventure, whether they’re flying to Vancouver to ski, Toronto to skate, or Montreal for an unforgettable winter experience.”
The SnOOOw Day Giveaway is open to legal residents of the U.S. and Washington, D.C., who are 21 years of age or older. No purchase is necessary to enter, and the contest will run until 11:59 p.m. ET on December 20, 2024. Official rules and entry details are available on the snowdaycanada.com website.
As winter beckons, Destination Canada and Air Canada are hoping to inspire Americans to leave their work behind and experience the magic of Canada’s cold season. Whether it’s enjoying a cozy winter retreat, taking on an outdoor adventure, or simply marveling at the beauty of a snow-covered landscape, Canada offers an ideal escape for anyone looking to reconnect with the joy of a snow day.
