Johnnie Walker, and Devereux Golf are back with their second collaboration under the Johnnie Walker Clubhouse program. Just in time for the WM Phoenix Open, the “Keep Walking Collection” celebrates the progressive spirit of golf while honoring the traditions that have made the sport—and Johnnie Walker—iconic.
Johnnie Walker is the world’s leading Scotch whisky brand, enjoyed in over 180 countries. With a history dating back to 1820, the brand is known for its award-winning whiskies, including Johnnie Walker Red Label, Black Label, and Blue Label.
Johnnie Walker’s relationship with golf dates back to 1926, when the brand introduced its ‘hole-in-one’ program, rewarding players with a bottle of Scotch for their perfect shots. Nearly 100 years later, Johnnie Walker continues to celebrate the game, now as the first-ever official Scotch whisky of the WM Phoenix Open, one of golf’s most electrifying tournaments.
Founded in 2013 by brothers Will and Bert Brunner, Devereux Golf is redefining golf fashion with a fresh, inclusive approach. The brand blends streetwear and golf aesthetics, catering to a new generation of players who value style and individuality.
“Johnnie Walker has always been about progress and inclusivity, and our partnership with Devereux Golf reflects that,” said Jesse Damashek, Senior Vice President of Whiskey Portfolio at Diageo North America. “Together, we’re redefining what golf can be—more vibrant, more fun, and more accessible to everyone.”
The Keep Walking Collection
The new collection builds on the success of the first Johnnie Walker x Devereux collaboration, offering an expanded range of apparel and accessories designed for the next generation of golfers. Inspired by the rolling Scottish countryside and the iconic hues of Johnnie Walker’s brand world, the collection features:
- Reimagined Tartan Patterns: A modern twist on classic golf staples.
- Versatile Apparel: Polos for men and women, shorts, pullovers, and even putter covers.
- Tournament-Inspired Colors: Seamlessly blending with the official colors of the WM Phoenix Open.
“This collection is about celebrating the moments that make golf special,” said Will Brunner, co-founder of Devereux Golf. “We’re honoring tradition with classic tartan patterns while pushing the boundaries of what golf fashion can be.”
Exclusive Activations at the WM Phoenix Open
Johnnie Walker is bringing its signature flair to the WM Phoenix Open with a series of exclusive activations:
- The Keep Walking Collection at PuttShack: February 5 attendees 21+ got a first look at the collection, enjoying a 9-hole mini golf game, and immersing themselves in the worlds of Johnnie Walker and Devereux Golf.
- Johnnie Walker Clubhouse: Located at the tournament’s legendary 16th hole, this elevated hospitality experience will serve signature cocktails like the Keep Walking 18, Johnnie Lemonade, and Blue in One.
- Signature Cocktails: Fans can recreate these drinks at home with recipes available on JohnnieWalker.com/Clubhouse.
A Trip to Scotland Awaits
To celebrate its deep roots in golf, Johnnie Walker is hosting the Johnnie Walker Golf Sweepstakes. From now through September 30, 2025, golf fans and whisky lovers 21+ can enter for a chance to win a 5-day, 4-night trip to a luxury golf resort in Perthshire, Scotland—the home of the Johnnie Walker Championship. Enter at JohnnieWalker.com/Clubhouse.
