credit: SeeMonterey.com
MONTEREY, Calif. — The engines are revving up once more as Monterey Car Week makes its triumphant return to California’s picturesque Central Coast from August 8–17, 2025, offering an exhilarating celebration of automotive culture, gourmet delights, and community spirit. Over 35 automotive events are scheduled throughout Monterey County, attracting more than 100,000 visitors from around the world and generating an estimated $130 million in spending by tourists.
Recognized as the leading automotive event globally, Monterey Car Week features a stunning array of vehicles, from timeless classics to cutting-edge hypercars, all framed by the stunning coastal scenery and the warm California sun. Key events include the iconic Pebble Beach Concours d’Elegance, The Quail, A Motorsports Gathering, and the exciting Rolex Monterey Motorsports Reunion at WeatherTech Raceway Laguna Seca.
New Highlights for 2025:
Woodies in the Woods debuts at Asilomar Conference Grounds, celebrating vintage wood-paneled wagons with live music, street food, and a custom craft lager by Other Brother Beer Co. The Paddock Monterey joins the schedule, featuring a RADwood-style display of 50 iconic cars from the ’80s and ’90s and honoring the 25th anniversary of the Saleen S7. Motorlux elevates its culinary game with Michelin-starred and James Beard Award-winning chefs from the region.
The Rolex Monterey Motorsports Reunion marks the 75th anniversary of Formula One, and for the first time, showcases NASCAR legends racing in original IROC cars. Pebble Beach Concours d’Elegance makes history, uniting all eight generations of the Rolls-Royce Phantom—a first for North America. Exotics on Broadway expands into a five-block hypercar village with over 40 ultra-rare vehicles and VIP experiences. Prancing Ponies Women’s Car Show, which supports low-income women, adds a new twist with on-site pet adoptions at its Carmel-by-the-Sea event.
Car lovers can enjoy more than 20 free events throughout the county, including:
- The quirky Concours d’Lemons
- The scenic Pebble Beach Tour d’Elegance
- The community-driven Pacific Grove Rotary Concours Auto Rally
A complete schedule and itinerary ideas, including family-friendly options, are available at SeeMonterey.com/CarWeek.
Driving Economic and Charitable Impact
Beyond just the cars, Monterey Car Week serves as a significant economic catalyst and a philanthropic powerhouse. This 10-day event represents more than 5% of the annual hotel room nights in the area, and last year’s auctions broke records—such as the Ferrari F50 fetching $5.5 million at RM Sotheby’s.
Additionally, it acts as a robust charitable engine. More than 100 local nonprofits gain from the proceeds of the event, which support youth programs and community foundations. The Pebble Beach Concours d’Elegance alone generated $3.1 million for charity in 2024 and anticipates exceeding that amount this year, pushing its total contributions to over $45 million.
“Monterey Car Week is more than just horsepower and heritage—it’s a catalyst for economic vitality and community prosperity,” said Rob O’Keefe, president and CEO of See Monterey. “The event places a global spotlight on our region while directly benefiting the people who live here.”
Visitors are also encouraged to travel responsibly by following local guidelines and respecting the environment. For more, visit SeeMonterey.com/RightPath.
