TRENTON, N.J., Dec. 15, 2025 — New Jersey Attorney General Matthew J. Platkin announced Monday that the state has joined a broad coalition of federal and state authorities suing Uber, alleging the company used deceptive enrollment, billing and cancellation practices to sell its Uber One subscription service.
The lawsuit, originally filed by the Federal Trade Commission (FTC) in April 2025 in U.S. District Court for the Northern District of California, now includes attorneys general from 18 states, the District of Columbia, and prosecutors from California, Illinois and Michigan. New Jersey is among the states alleging that Uber violated federal and state consumer protection laws through the way it marketed and managed Uber One, a paid subscription promising savings on rides and food deliveries.
“Canceling a subscription service should not require navigating a byzantine process of endless screens and delays,” New Jersey General Matthew Platkin said in a statement. “New Jerseyans should not be trapped into paying for services they do not want through deceptive corporate practices.”
“You shouldn’t need a PhD to figure out how to cancel a monthly subscription, yet that is exactly what Uber has done with their Uber One service,” said Minnesota Attorney General Ellison. “Uber deliberately made their Uber One cancelation process long, confusing, and frustrating in the hopes that consumers would give up and let Uber keep taking their hard-earned money. Far too many Minnesotans have lost money to zombie subscriptions they either thought they canceled or didn’t realize they signed up for in the first place, and that’s unacceptable. I’m suing Uber to stop these predatory business practices and force them to do right by the people of Minnesota.”
“Consumers should not be saddled with automatic charges when participating in a free trial. If they opt to purchase a subscription, they should be able to cancel it easily,” Chicago Attorney General Kwame Raoul said. “I join my fellow attorneys general and the FTC in asking the court for restitution and to bar Uber from using these deceptive practices. I will continue to work to ensure that Illinois consumers are treated fairly.”
“Unwanted subscriptions that are seemingly impossible to cancel are driving up costs for everyday New Yorkers,” said New York Attorney General Letitia James. “Companies should not be able to profit by tricking consumers into recurring charges that can require hours of difficult work to stop. Today I am taking action to put an end to Uber’s misleading tactics and get New Yorkers their money back.”
“Arizonans are fed up with big tech companies using deception to lock them into subscriptions and then making it nearly impossible to cancel,” said Arizona Attorney General Kris Mayes. “We’re suing Uber for misleading Arizonans about subscriptions and for making it too hard to cancel. Big companies don’t get to trick people into paying for something they don’t want. My office will enforce the law and work to get Arizonans their money back.”
Uber One typically costs $9.99 per month or $96 per year and renews automatically. According to the complaint, Uber promoted the service as allowing customers to “cancel anytime” without penalties, while in practice making cancellation extraordinarily difficult and, in some cases, charging consumers without their consent.
The lawsuit alleges that Uber relied on so-called “negative option” marketing tactics, in which consumers are automatically charged unless they take steps to cancel. Regulators claim some users were enrolled in Uber One without realizing it, including through pop-ups, checkout screens and free trial offers that converted into paid subscriptions. Others reported being charged before the stated billing date, even while still within a free trial period.
The FTC sued Uber in April over allegations it engaged in deceptive billing and cancellation practices related to its Uber One subscription. The states and the District of Columbia joined the FTC in filing the amended complaint, which includes a request for civil penalties for alleged violations of the Restore Online Shoppers’ Confidence Act and state laws.
According to the complaint, consumers attempting to cancel Uber One were often forced to navigate as many as 23 screens and take more than 30 separate actions, including clicking, scrolling and typing, before reaching customer support. Even then, long response times allegedly resulted in additional charges being processed before cancellations were completed. The difficulty was especially pronounced within 48 hours of a billing date, when in-app cancellation options were sometimes removed altogether.
Elizabeth M. Harris, acting director of New Jersey’s Division of Consumer Affairs, said the lawsuit details how consumers felt “trapped and scammed” by a system that was nearly impossible to exit. She noted that New Jersey’s consumer protection laws prohibit the kinds of practices described in the complaint.
Federal regulators allege Uber’s conduct violated Section 5 of the FTC Act and the Restore Online Shoppers’ Confidence Act (ROSCA), which require clear disclosures, express consumer consent and simple methods to stop recurring charges. The states also allege violations of their respective consumer fraud statutes.
As of September 2024, Uber had enrolled more than 28 million consumers nationwide in Uber One, generating nearly $1 billion in revenue over a two-year period, according to the complaint. Regulators say internal Uber testing showed that the vast majority of users trying to cancel did not wish to keep the service even at a steeply reduced price, undermining claims of widespread consumer benefit.
The lawsuit seeks restitution for affected consumers, civil penalties, costs and a permanent injunction barring Uber from continuing the alleged practices.
Uber has not admitted wrongdoing, and the claims have yet to be adjudicated.
