Guess Taps Hyunjin for Spring Campaign, Shifting Toward a New Aesthetic
The brand’s second drop with the Stray Kids member emphasizes a Korea-led creative direction and a sharper take on its denim heritage.
Guess has released the second installment of its Spring Summer 2026 campaign featuring global brand ambassador Hyunjin of Stray Kids. Following the initial launch earlier this season, the new visuals aim to move the brand away from heritage nostalgia toward a more contemporary, expressive aesthetic.
The campaign centers on Hyunjin, a rapper and performer known for his stage presence and personal style. According to Guess, his involvement shaped the creative approach, which was developed in Korea with his artistic identity in mind. The result is a campaign that leans heavily on denim—wide-leg and bootcut silhouettes—styled with basics such as white T-shirts, hoodies, and ringer tees.
Paul Marciano, co-founder and chief creative officer of Guess?, Inc., said in a statement that Hyunjin reflects the energy of today’s generation and that the campaign marks the beginning of a new phase for the brand.
The visuals, which feature Hyunjin in minimal styling with an emphasis on denim and accessories, will roll out globally starting March 27. Products from the campaign are available at Guess Jeans Melrose, Guess Jeans Tokyo, select Guess and Guess Jeans retail locations, and online.
H&M’s Spring 2026 Collection Blends Eras with a Focus on Contrast
The womenswear line mixes 80s, 90s, and 00s references, pairing volume with sharp tailoring and embellished details with minimalist leather.
H&M has introduced its Spring Summer 2026 womenswear collection, a line that draws from multiple decades while balancing contrasting elements. The collection, which began rolling out March 26, combines references from the 1980s, 1990s, and 2000s with a mix of silhouettes and textures.
According to the brand, the collection aims to blend past and present by incorporating unexpected pairings: exaggerated volume alongside sharp tailoring, fluid shapes with structured pieces, and gritty urban influences with polished glamour.
Key items include scarf-detail tops, skirts layered over trousers, sculptural bandeaus, and curved-front jackets. The range also features embroidered and crocheted pieces such as fringed tops, sheer gowns, and detailed blouses. These are balanced with mid-wash denim, minimalist leather goods like cropped jackets and anoraks, and linen suiting.
Eliana Masgalos, Womenswear Design Director at H&M, noted that the collection draws from a range of references, including Silverlake style, early 2010s trends, and Indie Sleaze staples.
Accessories include sculptural jewelry with shell motifs, oversized bangles, and statement pendants. Footwear options consist of flat and wedge sandals with curved heels.
Towson University’s Reimagined UStore Brings Expanded Apparel and a Modern Retail Experience
The campus store, now operated by Follett, adds premium and exclusive clothing lines alongside updated course material services.
Towson University has opened the doors to its newly reimagined UStore, marking a shift in both the merchandise and the overall shopping experience available to students, faculty, alumni, and visitors. The store, now operated by Follett Higher Education, debuted on March 24 with an expanded selection of apparel and a more streamlined approach to course materials.
Among the most noticeable changes is the broader range of clothing options. The store introduces Campus United, a private-label brand from Follett that offers classic collegiate staples such as hoodies, crewnecks, and T-shirts at accessible price points. Alongside that, premium lifestyle and performance pieces from Peter Millar have been added, giving shoppers a higher-end alternative. The mix is designed to offer something across different style preferences and budgets.
For those looking for more distinctive keepsakes, the store now carries a line by artist Julia Gash, featuring hand-drawn illustrations of Towson landmarks and traditions. The collection includes gifts and apparel aimed at students, families, and alumni.
The physical space has been updated to function as a central campus hub, supporting major events including orientation, Homecoming, and commencement. Online browsing and customization options have also been enhanced to create a more seamless connection between the in-person and digital shopping experience.
In addition to apparel, Follett has brought its course material model to the store, including digital-first delivery, textbook rentals, and open educational resources. Materials are integrated into the university’s learning management system with the goal of having students prepared by the first day of class.
The UStore is located on Towson’s campus and serves as the primary retail destination for university-branded merchandise and academic resources.
Celebrity Stylist Scot Louie Curates Seven-Trend Collection for SHEIN
The Spring/Summer ’26 edit spans Mermaidcore, Quiet Luxe, Elevated Athleisure, Boho Chic, Y3K, Preppy Rebel, and Poetcore.
SHEIN has released a new collection curated by celebrity stylist and cultural tastemaker Scot Louie. The edit, available now on SHEIN.com, covers seven distinct style trends for the Spring/Summer 2026 season, each presented as a curated selection of pieces rather than a full design collaboration.
The collection is organized around seven trend categories:
- Mermaidcore: Focused on iridescent fabrics, fluid draping, and pearlescent finishes.
- Quiet Luxe: Tailored shapes, neutral palettes, and polished basics.
- Elevated Athleisure: Sleek sets and versatile pieces intended for casual wear.
- Boho Chic: Flowing silhouettes with intricate details.
- Y3K: Metallic finishes, sculpted silhouettes, and statement elements.
- Preppy Rebel: Structured blazers and crisp shirts with unexpected proportions.
- Poetcore: Billowing sleeves, ruffles, and vintage-inspired silhouettes.
According to the announcement, the collaboration aims to merge SHEIN’s accessible, trend-focused model with Louie’s perspective on emerging movements and personal style.
“For me, style is about how you express who you are without saying a word,” Louie said in a statement. “My SHEIN collection is rooted in that idea. Whether you lean romantic, minimal, or bold, I wanted to create a range that lets people explore different sides of themselves.”
Beyond the collection, Louie is also featured in a virtual styling series across Instagram, TikTok, and YouTube, where he discusses the inspiration behind each trend and offers styling insight.
Sunglass Hut Names New York Liberty Official Sunglass Partner, Its First Sports Collaboration
The partnership will include curated frame selections, in-store activations, and a focus on the intersection of sport and style.
Sunglass Hut has entered its first official sports partnership, naming itself the Official Sunglass Partner of the New York Liberty ahead of the 2026 WNBA season. The collaboration pairs the global eyewear retailer with the reigning WNBA champions, highlighting the growing crossover between sport, fashion, and self-expression.
Under the partnership, which begins with the 2026 season, Sunglass Hut will offer curated frame selections tied to the Liberty. In June, the retailer will launch “Ellie’s Picks”—a nod to the team’s mascot, Ellie the Elephant—alongside other team-focused styles on its website and in select New York City stores. The selections emphasize colorful frames and distinctive shapes intended to bridge sport and fashion.
Sunglass Hut, which operates more than 2,500 stores globally, has built its brand around the idea of sunglasses as symbols of individuality. The Liberty, one of the WNBA’s original franchises, have become a cultural force in New York, particularly following their 2024 championship win. According to the announcement, the partnership reflects shared values of confidence and self-expression at a time when women’s sports are experiencing significant cultural momentum.
“At Sunglass Hut, we believe style is a powerful form of self-expression, and women’s sports are shaping culture in bold and inspiring ways,” said Onur Koksal, President and General Manager of Sunglass Hut North America, in a statement.
Keia Clarke, Chief Executive Officer of the New York Liberty, added that the collaboration “allows us to create experiences that connect sport, style, and community while continuing to elevate women’s basketball.”
Throughout the season, the partnership will extend to in-arena activations at Barclays Center, digital storytelling, and limited drops. The Liberty begin their 2026 home schedule this spring.
New Balance Signs Djed Spence, Bringing Footballer’s Personal Style Into the Fold
The Tottenham and England fullback joins the brand’s global football roster, with plans for lifestyle and performance campaigns.
New Balance has added Djed Spence to its roster of football athletes, signing the 25-year-old Tottenham Hotspur fullback and England international. The partnership, announced March 30, extends beyond performance to include lifestyle campaigns that highlight Spence’s personal style and creative interests.
Spence, who earned his first England senior call-up in August 2025, is known for his pace, dribbling ability, and versatility on the pitch. Off the field, he maintains a distinct presence through his Instagram account, @dsgodspeed, where he shares aspects of his fashion sense and creative direction. According to the announcement, the New Balance collaboration will incorporate both lifestyle and performance elements.
“Djed represents the future of football. Fast, expressive and deeply connected to culture,” said Andrew McGarty, Senior Director of Sports Marketing, Global Football at New Balance. “He brings a level of confidence and authenticity that feels true to who he is, and that individuality on and off the pitch is exactly what we believe in at New Balance.”
Spence has already worn New Balance’s Furon v8 boots in bright colorways during matches. He noted in the release that the fit and style align with his personal preferences.
“New Balance is a brand that respects culture and self-expression, and I’m excited to be the next addition to their growing football roster,” Spence said. “I’ve already worn a few bright colorways of the Furon v8 on pitch that fit my personality and my feet so well, so I’m looking forward to working with a brand that helps me tell my story in a way that feels true to who I am.”
Raised in South London with Jamaican roots, Spence’s playing style reflects the influence of cage football, a background that has shaped his approach to the game. His faith also plays a central role in his life, something he has spoken about publicly.
The signing adds Spence to New Balance’s football roster during a period of growth for the brand in the sport. Further lifestyle and performance campaigns are expected as part of the partnership.
PUMA and Porsche Release Streetwear Collection Inspired by the “Pink Pigs” Racing Livery
The Porsche Legacy x PUMA collection draws from the iconic 1971 Le Mans design, translating motorsport history into hoodies, caps, and sneakers.
PUMA and Porsche have released a new streetwear collection rooted in one of motorsport’s most recognizable designs: the pink “butcher’s cut” livery originally seen on the Porsche 917/20 at the 1971 24 Hours of Le Mans.
The Porsche Legacy x PUMA SAU collection translates the visual language of the historic race car into contemporary apparel and footwear. Pieces include hoodies, caps, and sneakers, all incorporating the pink color palette and cut-line graphics that marked the original livery. The design, created by Porsche designer Anatole Lapine, labeled sections of the car like cuts of meat—a playful approach that gave the car nicknames including “Pink Pig” and “Truffle Hunter.”
The original 917/20 was an experimental project developed with French company SERA, combining elements of short- and long-tail versions of the 917. The resulting car featured a wide body with rounded wheel cut-outs and a distinctive silhouette that became famous when it appeared at Le Mans. Decades later, the pink livery returned on the Porsche 911 RSR, which claimed a class victory at Le Mans in 2018.
The new collection aims to bring that racing history into streetwear, using the butcher-style graphics and bold pink tones as the central design elements. The pieces blend heritage motorsport references with modern silhouettes and technical details.
The Porsche Legacy x PUMA SAU collection is available now at select PUMA stores, online at puma.com, and through shop.porsche.com.
