Pandora has expanded its jewelry collection, drawing inspiration from the season’s themes of light and love. With stunning bows and celestial designs alongside iconic symbols of holiday cheer, each piece serves as a meaningful gift for every kind of love.
Pandora has unveiled its holiday collection, showcasing a lineup that includes Global Brand Ambassadors Pamela Anderson, Chloe and Halle Bailey, along with supermodel Agyness Deyn and model Jocelyn Corona. This new campaign builds on Pandora’s BE LOVE initiative, which encourages a shift from conventional gifting to more heartfelt expressions of love. It aims to create moments of connection, thoughtfulness, and understanding, bringing people together through the profound impact of love.
Chloe and Halle Bailey take center stage in Pandora’s latest BE LOVE Holiday campaign. Creative Directors A. Filippo Ficarelli and Francesco Terzo express their vision: “We wanted to capture the festive, joyful mood of the season by tapping into the power of light in all its expressions.”
Pandora has expanded its jewelry collection, drawing inspiration from the season’s themes of light and love. With stunning bows and celestial designs alongside iconic symbols of holiday cheer, each piece serves as a meaningful gift for every kind of love. Crafted from high-quality materials such as sterling silver, 14k gold, hand-blown Murano glass, and lab-grown diamonds, Pandora’s jewelry embodies the exceptional quality of the moments it honors.
“The holidays are important to our brand because it’s a season about celebrating connections,” said Pandora General Manager-SVP, North America, Luciano Rodembusch. “Pandora aims to cultivate an emotional connection with customers, and jewelry offers a special token of that sentiment.”
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