August 11, 2025 — Supermodel besties Candice Swanepoel and Joan Smalls are back in the spotlight for the renowned American fashion label Anne Klein, featuring in a fresh Fall/Winter 2025 campaign that honors sisterhood, individual strength, and enduring style.
The pair, who are genuine friends and ex-Victoria’s Secret Angels, are depicted walking through some of New York City’s most famous spots — including Fifth Avenue, the Met steps, and Bethesda Terrace in Central Park — infusing the campaign with both elegance and sincerity, all while emphasizing themes of connection and empowerment.
“For Fall Winter ’25 we wanted to tell a story about women celebrating women, as it is deeply connected to the ethos of our brand,” said Jameel Spencer, Chief Marketing Officer of Fashion & Athletic Verticals at WHP Global, which owns Anne Klein. “Partnering with Joan and Candice again was the perfect opportunity to tell that story authentically, given their real-life affection for one another.”
A Campaign About Real Bonding and Style
Captured by the acclaimed photographer Matt Easton and directed by JP Micallef, with styling by Sandy Armeni, this campaign embodies urban sophistication while highlighting the bond between Smalls and Swanepoel.
“Being a part of the Anne Klein campaign for the second time is incredibly special to me — and doing it alongside my best friend, Candice, makes it even more meaningful,” said Smalls.
Swanepoel added with a smile, “Joan made the first move! I’m always friendly but it takes a lot to warm me up to people.” Smalls responded, “She won my heart when I saw that she could dance.”
Fashion for the Empowered Woman
The campaign showcases essential items from Anne Klein’s Fall 2025 collection, featuring tailored separates, eye-catching dresses, handbags, footwear, jewelry, and watches — all crafted for the contemporary, versatile woman.
The visuals will premiere in the September edition of Harper’s Bazaar and will be featured in other leading fashion magazines during the fall season.
You can find Anne Klein’s newest collection now at AnneKlein.com, in Macy’s stores, and online at Macys.com.
