June 10, 2025 — A Dove-branded bath foam product, marketed as moisturizing and sold in 500ml plastic bottles, has been banned from the market after authorities found it contains a prohibited chemical linked to serious health risks.
The affected product, named “help a girl”, with barcode 8712561593533, was manufactured in The Netherlands and is now subject to enforcement action after testing revealed it contains 2-(4-tert-butylbenzyl) propionaldehyde (BMHCA). This substance is banned in cosmetic products under the EU Cosmetic Products Regulation due to its potential to harm the reproductive system, affect unborn children, and cause skin sensitisation.
In light of the recent discovery, authorities have mandated a ban on the marketing and sale of the product, with the new measures set to take effect on November 16, 2023. This recall impacts retailers throughout the EU and potentially beyond, depending on how the Dove brand is distributed.
Consumers are strongly advised to stop using the product immediately and to check the barcode to confirm whether they have bought the affected item.
BMHCA, commonly referred to as lilial, was officially banned in cosmetic products within the European Union due to safety issues identified through scientific evaluation. Nevertheless, its presence in Dove bath foam underscores the ongoing need for vigilance in cosmetic supply chains.
For more details regarding safe cosmetic usage and information on recalled products, please refer to the European Safety Gate (RAPEX) and the appropriate consumer protection agencies.
Other dove cosmetic products banded include:
According to the ingredient list, every product mentioned above contains 2-(4-tert-butylbenzyl) propionaldehyde (BMHCA), a compound prohibited in cosmetics. BMHCA presents dangers to reproductive health, can negatively impact the fetus, and might cause skin sensitization.
Legal Regulations (EU Standards) and Compliance Issues: All products do not comply with the stipulations outlined in the Cosmetic Products Regulation. To find out more visit: https://ec.europa.eu/safety-gate-alerts/screen/search?resetSearch=true
