H&M Move unveiled a new collaboration with football legend Zlatan Ibrahimović, bringing a performance-driven training collection to gyms and sports enthusiasts worldwide. The “Selected By Zlatan” collection, launched in early December, blending the football icon’s professional sports expertise with H&M Move’s innovative design approach, resulting in a collection that promises to redefine activewear.
The new collection draws on Zlatan Ibrahimović’s experience as an athlete, combining his focus on H&M Move’s commitment to functional, stylish, and comfortable activewear. Ibrahimović played an integral role in the development of the collection, providing feedback during design sessions that helped shape key features such as the fit, material choices, and functionality of the pieces.
“I am proud to share this collection with my fans and H&M Move’s customers who are as passionate about training as I am,” said Zlatan. “Together, we’ve created a line that not only performs at the highest level but also looks and feels great.”
Zlatan’s hands-on approach to the design process is evident in every detail of the collection. The color palette, which includes white, off-white, petrol, burgundy, and black, reflects a refined aesthetic, while advanced trims, strategically placed pockets, and a dynamic fit offer practicality and comfort for athletes. One standout feature of the collection is the exclusive “Zlatan Move” logo, which creatively blends both names to symbolize the collaboration.
The pieces incorporate H&M Move’s signature DryMove material, which is known for its breathability, making them ideal for intense training sessions. With fabrics engineered for optimal ventilation and movement, the collection aims to meet the performance demands of serious athletes while maintaining style and comfort.
Introducing Mini-Zlatan: A Kids’ Line for Aspiring Young Athletes
In a unique twist, the “Selected By Zlatan” collection includes a children’s line designed to inspire the next generation of athletes. The mini-collection mirrors the adult range in terms of technical innovation and design, with breathable fabrics and fits that promote freedom of movement. Available for boys in sizes 110/116 (4-6 years) to 170 (14 years+), the kids’ line is accessible at an affordable price range, from $15.59 to $36.39, making high-quality activewear accessible to young sports enthusiasts everywhere.
“We believe in nurturing the next generation of athletes,” said Marie Fredros, Head of Design at H&M Move. “The kids’ line reflects the same commitment to performance and comfort as the adult range, offering young athletes the gear they need to perform at their best.”
Key Pieces from the “Selected By Zlatan” Collection
The collection features versatile, high-performance gear suitable for a range of sports and training activities:
- Training Shorts: Available in multiple lengths, designed for varied training needs.
- Training Tights: Available in full-length and short versions, engineered for ultimate performance.
- Performance T-shirts and Mesh Tanks: Featuring strategically placed perforations for enhanced ventilation during intense workouts.
- Track Suit: Designed for optimal recovery, perfect for pre and post-gym wear.
- Padded Vest: Featuring a V-neck closure and made with ThermoMove fabric for added warmth.
- Training Accessories: Including high-length socks, towels in multiple sizes, and oversized water bottles to enhance the training experience.
With prices ranging from €14.99 to €49.99, the collection is available in men’s sizes from XS to 3XL and offers a comprehensive selection for both casual gym-goers and serious athletes.
Joining H&M Move as a Brand Mover in 2022, Zlatan has encouraged people worldwide to embrace an active lifestyle. As part of his ongoing mission to inspire movement, he worked closely with H&M Move to bring this collection to life, hoping to motivate fans and athletes to stay active, train harder, and embrace a balanced, healthy lifestyle.
H&M Move provides stylish and practical activewear that is both accessible and sustainable for everyone. We embrace the joy of movement and encourage everyone to get active. For more inspiration, check out hm.com or follow @hm_move.
