Launched a few days ago, July 17, the H&M x Mia Regan collaboration is a fun, personal, and incredibly stylish tribute to sunny days, artistic energy, and Mia’s distinctive style. Imagine: bohemian Ibiza sunsets, music festivals filled with glitter, nostalgic film moments, and the laid-back essence of European getaways with friends.

“I’ve built my dream summer wardrobe for the H&M customer,” Mia shared, “drawing inspiration from my travels to bohemian Ibiza, dancing at British festivals, retro movies, and sun-soaked European holidays with friends.”

This is not your typical celebrity capsule. Mia infused her entire creative essence into the project—right down to the hand-drawn illustrations inspired by her own film photography (for those who may not know: yes, she is also a skilled photographer). She was involved in every aspect, from mood boards to color schemes, silhouettes to the final fittings.

“Mia’s style is eclectic and full of positive energy,” says Ann-Sofie Johansson, H&M’s Creative Advisor. “She wanted the collection to reflect that ease—and it truly does.”
And it shows.

The collection is a blend of relaxed luxury and edgy whimsy: slip dresses that dance in the breeze, asymmetric cargo pants with utilitarian flair, slouchy bags that practically whisper, “festival season,” and earthy-meets-sparkly tones for that mix of grounded and glam. It’s unpretentious, full of fun, and—like Mia herself—radiates good vibes only.

Mia agrees: “Working with H&M’s design team has been incredible. When they approached me, I was beyond flattered. This has been such a fun ride, and I’m so excited to see people make it their own.”