Pacsun is once again redefining the intersection of art, sport, and fashion with the launch of the Pacsun x Formula 1® x WILDSIDE Collection. The highly anticipated collaboration, which drops just in time for the FORMULA 1 HEINEKEN® SILVER LAS VEGAS GRAND PRIX 2024, merges the bold, avant-garde style of WILDSIDE with the high-performance culture of Formula 1®, marking WILDSIDE’s debut in the motorsport fashion scene.
The collection brings together the distinct streetwear aesthetic of Pacsun, the precision of Formula 1®, and the daring, high-fashion artistry of WILDSIDE, offering a curated selection of menswear that is both luxe and accessible. The 21-piece capsule collection includes a variety of apparel, from graphic tees and hoodies to tech pants, pullovers, and stylish accessories like caps and bucket hats.
“We are always pushing the boundaries of fashion and culture at Pacsun, and this collaboration represents the perfect fusion of those worlds,” said Richard Cox, Chief Merchandising Officer at Pacsun. “Partnering with Formula 1® and working with industry icons like WILDSIDE allows us to deliver a luxury experience that’s rooted in streetwear, making it accessible and authentic for our community.”
The Pacsun x F1 x WILDSIDE collection draws inspiration from the energy and precision of Formula 1®, blending high-performance materials with fashion-forward designs. Created with premium fabrics such as jersey knits, brushed French terry, tricot, gabardine, and nylon, the collection offers a premium look and feel. Prices range from $50 for t-shirts to $150 for jackets, with sizes available in S-XL.
The collection made its first public debut at ComplexCon Las Vegas over the weekend, where fashion enthusiasts and F1 fans got a first look at the line. Fans attending the FORMULA 1 HEINEKEN® SILVER LAS VEGAS GRAND PRIX 2024 will be among the first to experience the exclusive collection, which will be available for purchase at the F1 Fan Zone and the official Formula 1® shop at The Venetian, alongside Pacsun’s newly launched 2024 F1 Las Vegas Grand Prix Collection.
This collaboration marks Pacsun’s continued expansion into high-fashion streetwear while solidifying its presence at the Las Vegas Grand Prix, one of the most glamorous events on the motorsports calendar.
Whether you’re a streetwear aficionado or a Formula 1® enthusiast, the Pacsun x Formula 1® x WILDSIDE Collection offers a bold, high-energy take on luxury fashion, capturing the excitement of motorsport and the cutting-edge style of Pacsun’s streetwear community.
